Marketing Specialist

Location
Akron
Posted
Jun 20, 2013
Closes
Jul 20, 2013
Contact
Human Resources
Duration
Full Time
The Marketing Specialist will be responsible for creating effective promotional campaigns and will manage marketing and promotions projects from concept to production.

- Preparation of marketing, sales and conference materials, including house advertisements, media kits and direct mail pieces.
- Creating effective and engaging email blasts for various audiences.
- Marketing via social media channels
- Managing the production of printed materials.
- Working with multiple departments (marketing, sales, production, online) to complete projects within strict deadlines.
Requirements

- A bachelor's degree in marketing or communications (or related experience).
- At least three years of promotions and marketing experience.
- Web design experience/ HTML coding experience (experience with HTML coding for email specifically)
- Experience testing/analyzing performance of email marketing campaigns using CheetahMail, MailChimp, Omeda or a similar program (testing subject lines and content of emails and analyzing report analytics and using that information to improve and test further)
- Proficiency in Adobe Creative Suite, Dream Weaver and Microsoft Office and comfortable working on a PC.
- Strong design skills and plenty of creativity.
- Experience working under very tight deadlines.
- Excellent organization skills and the ability to prioritize and manage multiple tasks efficiently.
- A strong attention to detail.
- Confidence in taking initiatives with the ability to anticipate needs and make recommendations.
- A PLUS: Experience developing marketing campaigns via newer digital channels (web based advertising, pay per click / search engine marketing, social media)

Crain Communications offers a competitive salary, a generous benefits package, profit sharing, and a friendly work environment. This is a great time to join our organization -- a profitable, well established publishing leader.

To apply for this position please visit our website at www.crain.com and search under the career section.

We thank you for your interest in Crain Communications and invite you to visit our website as positions are updated regularly. Crain Communications is an Equal Opportunity Employer.