Marketing Coordinator

New York
Jun 21, 2013
Jul 21, 2013
Mr. Human Resources
Full Time
ALM is seeking a Marketing Coordinator supporting their Small Law Marketing team. This position will report into the Director of Segment Marketing. The role will work closely with Creative Services, Product Development, Database Marketing and Sales to create and execute campaigns to drive awareness and demand for our products among target audiences that will become leads for product sales. He/she will work independently and as part of a team, providing departmental support in a fast-paced, professional, team-oriented, and challenging environment.

The ideal person for this role will be a self-starter with strong analytical and project management skills. They will also have exceptional communication skills, and the ability to manage multiple simultaneous creative processes. Candidates must be team oriented and be able to work with colleagues with diverse skillsets. Independent judgment is required to plan, prioritize and organize workload and deliver projects on deadline. The ability to identify process improvements and impact change are a plus.

Major responsibilities include:

- Marketing Planning: Create a calendar of marketing programs to drive awareness and demand for various products throughout the year, using email, direct mail, web, print and social channels. Campaigns will drive lead capture that can be provided to sales team.

- Project Management: Ongoing execution of marketing plans to drive client leads via email, web, and print. Work with Database Marketing to choose target audiences, and Creative Services to develop high-impact creative. In addition, ability to deploy email creative, provide sales support collateral, and coordinate social marketing messaging. Provide regular reporting and analysis of campaign results to recommend improvements moving forward.

- Administrative: Organize and store shared documents and collateral, assist in maintenance of marketing budgets and processing invoices, and other ad hoc duties.

- BA or equivalent degree required.
- Must have 1-2 years of work experience, preferably with a background in marketing, sales or similar field.
- Must have strong written communication skills with the ability to proofread and copyedit creative.
- Excellent skills with MS Excel, along with overall proficiency in MS Office.
- Knowledge of email deployment tools, HTML and open source content management systems are a plus.
- Strong organizational skills and the ability to multitask while meeting deadlines.
- Energetic and enthusiastic personality with a strong work ethic.
- Independent and creative thinker; self-starter.

ALM places a high value on employees and strives to be an employer of choice. To that end we offer competitive salaries, professional growth opportunities, and a comprehensive selection of benefits that include: medical, dental, vision, 401(K) and life insurance options.

Qualified candidates should submit resume and cover letter with salary requirements for immediate consideration. Only candidates selected for interviews will be contacted. No phone calls or agencies please. ALM is an equal opportunity employer that encourages and values diversity. M/F/D/V

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