Search Marketing Manager

Santa Monica
Jun 25, 2013
Jul 25, 2013
Kelly Thwaits
Full Time
Hulu is seeking a savvy search marketer to take Hulu Plus subscriptions to 4 million and beyond! We're looking for great marketers that will continue to aggressively ramp Hulu Plus as the fastest growing video service in the US. If you're looking for an opportunity to make a significant impact on a growing business, this is the position for you.

This hands-on, entrepreneurial role will be responsible for the day-to-day management of search programs for Hulu Plus. This role requires an analytical mindset and a relentless drive to optimize online marketing campaigns for maximum efficiency and effectiveness. The ideal candidate has direct response marketing experience and a solid understanding of subscription business models. You should be familiar with metrics like CPA, CLV, and SAC.


*Day-to-day management of search campaigns that drive customer acquisition for Hulu Plus
*Continuous optimization and testing around new keyword sets, ad copy, bid strategy, landing pages to maximize search reach and awareness
*Identify and resolve underperforming SEM initiatives by addressing issues with quality score, landing pages, account structure, etc.
*Provide regular reporting and analysis on search campaigns and key performance metrics
*Actively seek out PPC growth opportunities via new ad products and beta programs
*Contribute to the development of overall search strategy
*Develop and maintain strong relationships with vendors and partners
*Stay current with SEM best practices and industry trends


*BA/BS degree required
*2-4 years of relevant search experience
*Skilled at working with large data sets and ability to distill actionable insights from it
*Advanced knowledge in Excel
*Experience with online reporting tools (Google Analytics, Omniture).
*Experience with bid management tools (Marin, Kenshoo) a plus.
*Ability to think strategically and creatively
*Open to taking on new challenges

Hulu is an equal opportunity employer.

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