Social Media Editor, AOL Money & Finance

Employer
Location
New York
Posted
Jun 27, 2013
Closes
Jul 27, 2013
Contact
Simone Press
Category
Digital Media
Duration
Full Time
About the Role:
The social media editor will be the key person charged with increasing the Money & Finance group's social media presence and reach. The social media editor will set and maintain social strategy, be the go-to resource for the staff on social best practices, and make sure we get the maximum impact from our social media efforts.


Responsibilities
The social media editor will:

• Own social media strategy across the Money & Finance group
• Establish and maintain our footprint on major social media platforms, including Facebook, Twitter, Google+, Pinterest, Tumblr, LinkedIn
• Contribute to and monitor daily social media posting
• Stay abreast of social media best practices and be able to communicate those practices to staff
• Work with individual editors on the most effective ways to promote their stories through social media
• Identify and target key influencers on behalf of the Money & Finance brands
• Work with AOL and Huffington Post social media editors on cross-promotional activities and campaigns
• Work with content partners on cross-promotional efforts
• Monitor and report on social media metrics; be able to respond to those metrics with appropriate changes in strategy


Requirements:

• Familiarity and comfort with social media tools and metrics
• Ability to understand and work in content management systems
• Ability to stay organized and juggle multiple tasks with alacrity
• Superior communication skills
• Self-starter who can solve problems independently
• Analytical capabilities
• Flexibility and adaptability

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