Manager, Media Relations

Location
New York
Posted
Jun 28, 2013
Closes
Jul 28, 2013
Contact
Anne Nogami
Duration
Full Time
REPORTING RELATIONSHIPS:
This position reports to the Head of External Communications.

OVERALL ACCOUNTABILITY:
The Manager, Media Relations is responsible for executing a media relations program to support corporate objectives and business unit goals. Interfacing with leadership across the organization, s/he will provide media relations counsel and support to the company’s core business lines - Individual Life, Group Insurance, Individual Disability and Retirement Solutions - in addition to its career agents. The position will serve as a company spokesperson with print, radio, television and online media outlets and bloggers. Additionally, s/he will help support crisis communications efforts; anticipate issues before they arise, as well as work reactively with effective rapid response.

As a key partner to senior leadership, this position will work side-by-side with the Head of External Communications in implementing communications plans that differentiate the company’s spokespeople, products and services while advancing the corporate brand in the various markets served. Serving as an effective liaison with external and internal stakeholders, s/he will develop compelling messaging and communications which drive media interest and engagement, ensuring the organization is both proactive and responsive to media and market issues as they arise.


KEY RESPONSIBILITIES:
- Partner with the Head of External Communications to develop and execute a public relations agenda to support and enhance Guardian’s reputation across its four business lines - Individual Life, Group Insurance, Individual Disability and Retirement Solutions - in addition to supporting its network of 3,500 financial representatives.

- Develop and cultivate relationships with target reporters at trade and national press. Focus will be on both business and personal finance media.

- Work with businesses units to create compelling story angles that position key spokespeople as industry and market experts.

- Write press releases, bylined articles, talking points and message documents in support of business priorities, thought leadership initiatives and new product launches and enhancements.

- Consistently monitor news media for opportunities to insert Guardian into stories being told in the market.

- Maintain awareness of editorial calendars and reporter agendas to proactively pitch stories and get ahead of media opportunities

- Arrange interviews with Guardian executives; provide supporting documentation and materials to ensure communication of key messages.

- Work closely with Corporate Communications and Marketing colleagues to ensure consistency of message. Share story ideas, tactics and media strategies to leverage exposure.

- Help manage public relation’s budget and relationships with agencies as appropriate.



CANDIDATE QUALIFICATIONS:

- A minimum of 5-10 years experience in media and/or corporate communications at a corporation or agency. Financial services experience strongly desired.

- Strong contacts with business and personal financial journalists.

- Solid track record of securing media placements by proactively creating story ideas and pitching press.

- Proven ability to create thought leadership campaigns that tie business objectives with broader market trends.

- Outstanding verbal and written communication skills.

- Energetic self-starter with the ability to work with all levels of management. Must have a demonstrated commitment to teamwork and have achieved success in partnering with colleagues across organizational lines to produce results.

- Capacity to manage multiple projects at once with attention to detail, timelines and deliverables.

- Ability to communicate complex business, financial, legal and regulatory issues clearly and accurately while being able to coach others in message development and delivery.

- Social media knowledge / experience desirable.


EDUCATION:

Candidates will possess an undergraduate degree.


LOCATION:
This position will be located in our New York City office.


COMPENSATION:

For the successful candidate, our client will be offering an attractive compensation package which will include base salary and annual bonus.


Please include cover letter with resume.

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