VP/CRM Strategist

Jun 29, 2013
Jul 29, 2013
John White
Full Time
We are seeking a Vice President/CRM Strategist to join our Boston Analytics team.Mullen's Strategic Analytics group applies analytic rigor, data-driven and fact-based reasoning to guide the development and execution of advertising and marketing strategies for clients. The VP of CRM will be responsible for evolving, developing, and inspiring CRM approaches across several client engagements. This thought leadership role will cover CRM and other types of analysis.Duties and ResponsibilitiesPrimary responsibilities for this position include but are not limited to:
  • Act as an agency wide thought leader particularly in the area of Customer Relationship Management (i.e. CRM)
  • Develop marketing and communication strategies that increase customer engagement, build loyalty, retain customers and maximize customer value.
  • Partner with account management and analytics team members to design CRM solutions that address specific client needs
  • Evolve proprietary capabilities to deliver continuous improvement for clients and delivering a competitive advantage for the agency
  • Package and present capability, refine processes, and develop case studies for internal and external audiences - new business development, client development, agency evangelism
  • Collaborate and partner with other agency departments - Media, Brand Planning, PR/ Social Influence, Creative, and User Experience - in the pursuit of data-driven insights and integrated strategies that deliver client value

    10+ years of work experience in a professional services environment either consulting, advertising or internal client teams10+ years of CRM experience that includes but not limited to:
  • Familiarity with statistical modeling, direct/ digital marketing test designs, and audience segmentation
  • Knowledge and application of data extraction and statistical software such as SAS, SPSS, SQL, Microsoft Excel, and/ or others
  • Experience mentoring a team of analysts and managing their career paths and aspirations
  • Ability to articulate strategic marketing implications of performance results for business audiences with clarity and persuasiveness
  • Client presence and history of building relationships with client's internal analytics and data management staff
  • Balances desire for quantitative rigor with realities of inconsistent business data
  • Familiarity with travel, telecom and financial services a plusFour-year degree requiredMullen is an eoe encouraging diversity in the workplace

    Education Required: Bachelors

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