Director of PR

Moda Operandi
New York
Jul 05, 2013
Aug 04, 2013
Hiring Manager
Full Time
Job Description

Key Objectives

Create and implement PR strategies and ideas that increase overall brand awareness, increase viewership of product and increase web traffic goals
Manage the planning process and key messaging strategies
Manage the PR process across a wide range of PR vehicles (social, print, digital, conferences, events, etc.)
Write and edit press releases and develop and pitch stories across consumer, business, tech, fashion and ad trade
Generate press materials, press releases, bios, content descriptors, pitch letters, executive announcements, talking points, company statements, media alerts, internal communications and presentations
Foster and grow senior level media relationships across fashion, tech, e-commerce, retail, entertainment and consumer press
Directly manage external agency partners to ensure messaging is delivered consistently and effectively with a focus on maximizing brand awareness & ROI
Monitor competitive environment via daily review of competitive/industry news
Oversee the relationship and performance of affiliates program


Ideal Background

Must have 7+ years of strategic PR & Events experience, preferably within Fashion and/or specialty retail, with the proven ability to develop and implement a successful PR strategy
Proven positive and strong relationships with a broad range of press outlets, key reporters, bloggers, etc.
Fearless initiative and leadership capabilities as well as ability to give direction internally and to outside agencies
Thorough knowledge of emerging industry trends, competitors, distribution channels, and customer base
Strong knowledge, interest and experience in digital, commerce, fashion and entertainment industries
Superb presentation skills to communicate key insights from deep data analysis
Excellent project management skills including the ability to motivate others
Excellent English verbal and written communication skills
Exceptional organizational skills and ability to prioritize in a fast-paced, rapidly changing environment
Knowledge and application of best practices
Excellent communication and cross-departmental management skills

Additional Information

Moda Operandi is an Equal Employment/Affirmative Action Employer (M/F/D/V)