Senior Public Relations Specialist
Edelman Financial, one of the nation’s largest and most well known financial planning firms, is seeking a skilled and successful Senior Public Relations Specialist for our Fairfax, VA office. The Senior PR Specialist is responsible for directing and executing media initiatives that support and increase the company's awareness among consumers. The Senior PR Specialist builds and sustains coverage in traditional and contemporary channels in order to maximize opportunities, businesses initiatives and special projects. High energy, passion, drive and a demonstrated ability to reach key audiences is essential.Responsibilities include the following:•This role is charged with “getting the word out” in key national, regional and local media organizations (Digital, TV, and Print) to increase brand equity.•Oversee all PR components aimed at raising the company’s brand awareness among key audiences.•Assist in the firm’s positioning as a personal finance industry-leader.•Gain meaningful coverage in key media outlets.•Write and distribute all PR communications. •Direct external crisis communications.•Oversee the company's PR guidelines and standards.•Produce company and industry coverage reports and analysis.•Build relationships not only with the senior executives but with all levels of the company to aid in the development and implementation of PR strategies. •Develop annual PR Plan including expected results.Requirements: •Bachelor's degree in public relations, communications or journalism required•Master’s degree ideal•Minimum 5 - 10 years public relations experience •Experience working with a high profile CEO/President•Proven track record of high profile consumer media placements.•Expertise in financial services industry.•Existing relationships with traditional and evolving print, broadcast and digital national, regional and local outlets.•Superior written and verbal communications skills•A keen understanding of the personal finance and the personal finance industry.•Proven track record of responding to rapidly changing conditions with agility and imagination – open to change and able to adapt new strategies based on the needs of the business.•Exceptional judgment, maturity and collaborative spirit. •Creative thinker, problem solver and entrepreneurial approach.•High level of responsibility regarding confidential information; must maintain confidentiality at all times. If you are interested in an exciting career with Edelman Financial, please apply to this posting at https://home.eease.adp.com/recruit/?id=5645581 For more information: www.ricedelman.com EOE. A comprehensive background check may be conducted on applicants for this position. Edelman Financial has an employment at-will policy.