Manager, Consumer Insights

Location
Oakland
Posted
Jul 10, 2013
Closes
Aug 09, 2013
Contact
Ms. Pandora Recruiting
Category
Marketing
Duration
Full Time
Key Responsibilities:
  • Design and conduct exploratory user studies, including surveys, field studies, ethnographies, focus groups, and brand tracking studies

  • Collaborate with internal teams to develop research plans and define and prioritize research questions

  • Effectively communicate research findings, and make recommendations, across organization

  • Manage outside research projects from inception to conclusion, including managing RFP processes, recommending appropriate methodologies, and managing vendor relationships to produce reports to meet desired information objectives

  • Conduct market segmentation research studies to identify key customer attributes

  • Develop longitudinal survey studies to provide insights on emerging consumer needs and industry gaps

  • Leverage historic research study results to establish baseline understanding of Pandora customers

  • Ability to manage multiple projects with focus on timelines and cost


Qualifications:
  • 5-10 years experience in research design (quantitative and qualitative), questionnaire development, data analysis and report writing in the consumer products or consumer tech industries
  • Hands-on experience in writing surveys, programming, fielding online surveys and conducting focus group studies
  • Expert in advanced statistical techniques and market research analytical tools including SPSS,
  • Excel and other data manipulation tools
  • Great data visualization and presentation skills to provide recommendations based on insights
  • Effective verbal and written communication skills; ability to drive projects working with cross-functional teams including marketing, product, partner marketing and business intelligence groups
  • Excellent project management skills; ability to manage multiple projects across critical yet often fluctuating deadlines
  • Self-starter, thrives in a fast-paced team environment


Please respond through URL provided.

Principals Only. Pandora does not accept unsolicited resumes from employment
agencies, and is not responsible for fees associated with such submissions.

Pandora is an Equal Opportunity Employer

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