Institutional Marketing Director

New York
Jul 12, 2013
Aug 11, 2013
Ms. Human Resources
Full Time
Cambridge University Press is recruiting for 4 senior roles in its new academic global marketing team. The roles collectively signal a change in our approach to marketing, and provide an exciting opportunity for experienced marketing professionals looking to lead teams through a period of change.

Summary of post
Reporting to the Global Marketing Director, Academic Publishing, you will be responsible for the creation and execution of marketing strategies to deliver growth in the academic library market. A strong, persuasive leader, you will articulate a clear vision for your team, and play a pivotal role in the creation of a more strategic marketing function. You will manage teams in New York and Cambridge, and work closely with teams in Asia and Australia.

You will have several years of marketing management experience, and ideally hold professional marketing qualifications. You will be able to demonstrate past success in creating and delivering segment strategies, and in meeting significant revenue targets and managing large marketing budgets. You will also have a strong track record in team development, and will bring experience of leading teams through change.

Key accountabilities
• With assistance from the Head of Market Analysis and Brand Development, review the needs of the institutional market in relation to academic content
• Segment the institutional market and, with sales, identify key targets. Ensure these targets are communicated and owned, and our positioning is appropriate
• Put in place a customer relationship strategy to support the segment strategy
• Lead the marketing communications teams for this segment to produce creative and effective campaigns in line with the segment strategy
• Work with the relevant Directors of Publishing and the Head of Market Analysis and Brand Development to ensure key brands/products are developed (and new products created) in line with the needs of this segment
• With sales and editorial, oversee pricing strategy for this segment
• Ensure the appropriate level of marketing management, activity and reporting is in place to best serve our customers and our authors/societies
• Lead the institutional marketing team through the change process, setting out a clear vision and benefits
• Represent the organisation at external events, and play a key role in developing the marketing proposition for major pitches to societies or customers
• Manage the institutional marketing budget

Skills and experience required
• At least 5 years in marketing roles at manager level or above, covering research, strategy, brand and marketing communications
• Experience of marketing in an academic publishing context desirable (particularly journals experience)
• Strong strategic marketing experience – experience of creating and executing a successful segment strategy
• Proven track record in measurable, targeted marketing communications to support segment strategies
• Knowledge of the institutional (library) market for academic content
• Experience of successfully managing large teams to achieve revenue growth and efficiency improvement
• Excellent communication skills – ability to distil, to present and persuade
• Highly numerate – experience of using analytical skills to refine and update strategies