Manager/Senior Manager, Retention Marketing-InStyl

New York
Jul 15, 2013
Aug 14, 2013
Human Resources
Full Time
Position: Manager/Senior Manager, Retention Marketing – InStyle/People StyleWatch
Department: Consumer Marketing
Location: New York, NY
Company: Time Inc.

If you are an innovative direct marketer or an analytical thinker looking to get into the marketing space, this key role in the fast-paced and innovative environment of the Style and Entertainment Group may be for you. We are considering individuals with direct marketing backgrounds, finance backgrounds, and strategy backgrounds with an interest in consumer marketing.

The Manager, Subscriber Retention will be responsible for developing and implementing strategic initiatives across iconic brands: InStyle and PEOPLE StyleWatch. This individual will develop and execute retention marketing plans across print, digital and mobile platforms to build loyalty and retain subscribers. The Manager is responsible for identifying and implementing new growth opportunities across all marketing channels. He or she will be a critical member of the consumer marketing team and will have exposure to senior management.

Key Responsibilities:
• Develop and implement marketing strategy to achieve brand goals
• Create and own marketing plans for renewal and payment channels including identifying growth opportunities and developing recommendations based on marketing results
• Maintain ownership of all retention activities for these brands and increase subscriber retention through all print and digital channels
• Be the “go-to” retention expert on these brands
• Act as brand liaison across key stakeholder groups for the tablet edition of the magazine
• Contribute to and / or own ad hoc projects for the brands or division such as modernization, pricing strategy, premium development and specialized task forces
• Own and manage monthly retention reconciliations, forecasting and budgeting

Key Qualifications:
• History of achievement and legacy of making an impact in previous roles
• Top-notch analytical capabilities and Excel proficiency; quantitative experience required
• Detail oriented and results-focused
• Ability to prioritize and maintain focus on the “big picture”
• Ability to think both creatively and strategically
• Self-starter who can work both independently and in a team environment
• Ability to multi-task and perform in a fast paced, changing environment
• Ability to build relationships across multiple groups and communicate effectively with peers and upper management
• Ability to lead and motivate team members
• Prior management experience a plus
• Bachelor’s degree required, MBA a plus
• Prior direct marketing, publishing and customer retention experience a plus

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