Vice President - Influencer Marketing

Jul 17, 2013
Aug 16, 2013
David Levin
Full Time
Weber Shandwick is seeking a dynamic and motivating Vice President, Influencer Marketing to oversee a cross-functional team of public relations and digital media professionals focused on influencer marketing for consumer brand clients. The Vice President will coordinate all team functions and lead engagements across multiple client accounts.

We're seeking candidates with a deep understanding of how to identify and select influencers to partner with, and how to creatively activate and engage influencer networks on behalf of major brands. Candidates also must know the technology being used to support such programs, including IRM (influencer relationship management) systems, and social listening tools, Radian6, Sysomos, Traakr, Crimson Hexagon, etc.

You Must:

- Have 4-6 years' experience creating, deploying and managing influencer marketing programs

- Demonstrate expertise in influencer marketing including: creative activations to mobilize influencers, knowledge of influencer networks and how they function, and deep experience across a wide range of executions from professional to consumer influencers

- Show a clear ability to work autonomously, with solid decision-making skills

- Be active and passionate about digital culture and the evolving influencer space

- Be a strong hands-on, rubber-meets-road type that can organize and operate multi-faceted programs

- Have excellent written and verbal communication skills with the ability to effectively communicate with clients and internal team members across multiple levels

- Have excellent organization and time management skills

What you'll do:

- Define overarching program strategy and set KPIs

- Create materials and deliver presentations to clients

- Merchandize program success and articulate opportunities for growth

- Works with clients on Process - organization and workflow

- Oversee and builds/ mentors a team of pr and social professionals providing insight of their work and career guidance

Weber Shandwick is an Equal Opportunity Employer. EEO/AA.M/F/D/V.

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