Digital Account Planning Manager

New York
Jul 18, 2013
Aug 17, 2013
Ms. Hiring Manager
Digital Media
Full Time
American Media, Inc. is seeking a Digital Account Planning Manager. This is a great opportunity to join a driven team in a fast-paced, dynamic and entrepreneurial environment. The Digital Account Planning Manager is responsible for managing the day-to-day communications between clients and internal resources and for managing and monitoring their advertising campaigns.

•Understand Inventory and all ad products available on their site(s)
oAdunits, impressions available, pre-roll, mobile, rich media, custom content, skins, etc.
oServe as gatekeepers of available inventory and rates
•Respond to RFIs and RFPs
oFill out spreadsheets on our digital ad offerings for major agencies and brands
o Answer questions about ad capabilities (technical specs, tracking, survey availability, value-add options, email opportunities, etc.)
oRespond to RFPs which often have less than 24 hour turnaround times and include detailed media plans specifying every place on a site an ad runs, how many impressions allotted, and all promised targeting (time, geography, content, etc.)
oVerify inventory available (Ad Ops can provide based on traffic projections and what we’ve already sold) and adjust where there are shortfalls
o Work with Marketing to create visuals for proposals especially for the custom programs
oWork with print counterparts on integrated campaigns
oWork with production to price any custom creative production
oWork with Editorial to verify any custom content or social media in proposal
oWork through several revisions with counterparts at agencies

oMake sure we have a signed IO for any campaign; update IOs for any changes
oEnter sold proposals into Operative (our IO system).
oWork with Ad Ops and editorial to make sure campaigns launch as expected
oCommunicate the launch of campaigns to clients/agencies with screenshots, etc.
oReview campaigns with Ad Ops and adjust to address performance or delivery
oWork with Editorial to schedule any promised social media or content
oWork with design team and client agency to produce creative assets for custom production
oAcquire digital creative, links and tracking for campaigns from agencies by deadline
oAnswer questions about specs and verify creative provided by agencies

•Must be detail-oriented, analytical and ability to work in a fast-paced environment
•Communicate effectively and understand client needs
•3+ years of relevant experience and a through understanding of the digital advertising space
•Strong proficiency in Microsoft Office, especially Excel
•Experience with Operative or DFP preferred

Please send resume with cover letter and salary requirements when responding to this job post.

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