Digital Marketing Assistant Manager (Doubleday)

New York
Jul 22, 2013
Aug 21, 2013
Full Time
About our company
Random House, Inc. is the world's largest general trade book publisher. It is a division of Bertelsmann AG, one of the foremost media companies in the world.

Your tasks
The Knopf Doubleday Publishing Group is seeking an Assistant Manager, Digital Marketing to join the Doubleday team. This person will be responsible for:

- Managing the Doubleday websites/online platform, including major author and book sites, as well as campaign landing pages.
- Day-to-day management of social network sites for Doubleday and authors, focusing on engagement and growth.
- Major title online marketing, including managing social media ad and native ad campaigns.
- Newsletter management and deployment.
- Day to day online issues and maintenance.
- Managing E-galley lists and distribution
- Manage blogger outreach and maintain blog lists
- Liaison with publicists, marketers, and promotion depts.
- Reporting on site traffic, campaign results, social network growth and newsletters using web and social media analytics.
- Direct to consumer initiatives.

Our requirements
Candidates must have a minimum of 3 - 4 years of online marketing experience, as well as excellent organizational and communication skills. The ideal candidate is creative, able to prioritize and multi-task, and is comfortable working independently. Candidates must have hands-on familiarity with HTML coding, have proficiency on both Mac and PC platforms, and have experience with CMS and newsletter systems.

Knowledge of Microsoft Office applications is essential, especially Excel. Experience with copywriting, CSS style sheets, Javascript, Photoshop, video and audio editing, Facebook and Twitter ad platforms, and Omniture (analytics) systems is a plus.

Thank you for your interest in Random House. Random House is an Affirmative Action/Equal Opportunity Employer.

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Please apply using our online application process.

For more information, please visit our web site at:

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