Manager, Marketing Analytics

Location
New York
Posted
Jul 22, 2013
Closes
Aug 21, 2013
Contact
Ms. Wendy Liem
Category
Marketing
Duration
Full Time
NBC Universal is one of the worlds leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBC Universal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. It is the policy of NBC Universal and NBC Universal's affiliated businesses to consider all qualified applicants for employment without regard to race, color, religion, national origin, sex (including pregnancy) sexual orientation, age, disability, veteran status or other characteristics protected by law.


* Develop and implement strategies for both paid advertising and unpaid partnerships and media swaps to drive audience growth (including web traffic, email subscribers, app downloads and social followers) for DailyCandy.

* Develop key positioning points and creative that communicate DailyCandys brand positioning and drive response for use in paid marketing channels including display advertising, re-targeting/behavioral targeting, SEO/SEM, partnerships, co-registration, promotions/sweepstakes, and affiliate marketing.

* Create and manage plan for channel mix based both on acquisition scale/efficiency and post-acquisition performance by source including new-customers engagement with content and e-commerce.

* Partner with Director of Research and Analytics to accurately forecast and manage individual campaign budgets appropriately within overall Marketing Department budget in order to hit company targets.

* Manage relationships with media vendors & marketing agencies and provide media performance reports to VP of Marketing.

* Improve customer acquisition process on DailyCandy.com by setting testing strategy and conversion improvement targets.

* Partner with Product & Research departments to develop segmentation and offer strategies that increase audience engagement and retention.

* Perform deep user segment analysis to identify incremental engagement opportunity from existing audience through direct marketing tactics (email, website, mobile, etc.). Create and execute test plans, for both DailyCandy platforms and external marketing campaigns. Partner with Research to execute customer analysis efforts.


* Bachelors Degree.

* 3-5 years of experience with digital marketing analytics.

* Proficiency in PowerPoint, Word, Excel.

* Strong verbal and written communication skills.

* Strong understanding of SEM and marketing tools. Eligibility Requirements

* Interested candidate must submit a resume/CV through www.nbcunicareers.com to be considered.

* Willingness to travel.

* Must be willing to work in New York.

* Must be willing to submit to a background investigation.

* Must have unrestricted work authorization to work in the United States.


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