Email Marketing Coordinator, Crown

Employer
Location
NEW YORK
Posted
Jul 22, 2013
Closes
Aug 21, 2013
Category
Publishing
Duration
Full Time
About our company
Random House, Inc. is the world's largest general trade book publisher. It is a division of Bertelsmann SE & Co. KGaA, one of the foremost media companies in the world.

Your tasks
The Crown Publishing Group seeks an Email Marketing Coordinator to be a part of the newly formed Community Development Team and will be responsible for the strategic execution of all email newsletters across Crown Publishing.


Responsibilities
?Coordinate Newsletter Editorial and Deployment Schedule for 3-4 Communities.
?Develop New Email Templates and Styles; Coordinate with Freelance Designers, Marketing, and Community Development Team
?Light Copy Editing as Newsletters Warrant (Subject Lines, Headlines, Typographical Errors)
?Create A/B Test Cases for Content, Subject Lines, Features, and Report on Data Analysis
?Coordinate Regular Email Acquisition Campaigns in collaboration with Marketing, Publicity, Community Development Team
?Analyze Data from Email Client and Website Traffic Reporting. Relay Results/Opportunities to Team. Execute next steps as part of Audience Development initiatives
?Works closely with Director, Community Development on All Projects
?Acts as a Leader for Email Marketing Best Practices
?Creates Guidelines and Tutorials for Email Marketing as assigned
?Researches, Develops, Executes SMS/Mobile Campaigns for Email Acquisition
?Other responsibilities as assigned


Our requirements
?2+ years of Email Marketing Experience, Online Marketing, and/or Web Development
?Strong Experience with Email Marketing Software (Exact Target a plus, but not required)
?Strong Written Communication Skills
?Familiarity with Email Marketing Guidelines and Best Practices
?Possessing an Organized, Analytical, Detail-Oriented Approach to Projects
?Ability to Multitask while Prioritizing Workload
?Willingness to Work Collaboratively
?Possessing an ?Entrepreneurial Spirit? ? the ideal candidate brings new ideas and solutions to the group and is open to experimentation in emerging technologies.

?Required: HTML, Basic Photo Editing (Photoshop), Email Marketing Software experience, Microsoft Office Suite
?Optional, but Ideal: CMS Experience (WordPress preferred), SMS/Mobile Experience, Basic Analytics (Omniture)





Thank you for your interest in Random House. Random House is an Affirmative Action/Equal Opportunity Employer.

Submit application to
Please apply using our online application process.




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