Marketing and Communications Specialist
Summary DescriptionThe Marketing and Communications Specialist will play a critical role in The Center for Public Integrity’s efforts to dramatically heighten CPI’s visibility, relentlessly raise the profile of the Center’s brand, and create consistency in the Center’s internal and external messaging. This position combines traditional public relations and guerrilla marketing to result in creative, comprehensive, and diverse media outreach and placements of the Center’s work. The ideal candidate will use existing media relationships to promote the Center’s journalists and projects while expanding the Center’s growing list of media partners. The Marketing and Communications Specialist must be a strategic thinker with the leadership skills and gusto to roll up his/her sleeves to support a highly ambitious and burgeoning team. The ideal candidate will bring 3-5 years’ experience in managing the communications for a mid-size nonprofit and/or media organization and is at home in a fast-paced 24/7 environment. S/he must be a passionate self-starter willing to work long and sometimes unusual hours, with a keen interest in journalism and the daily news environment—a real news “junkie.” The successful applicant will be thick-skinned and work in dogged pursuit of new opportunities in television, radio, digital, and print media to publish and report on CPI content and feature CPI journalists. This is a great opportunity for someone who enjoys a congenial workplace, an extraordinarily compelling mission, and a setting filled with dynamic ideas, engaging personalities, and game-changing journalism. Responsibilities and Expectations:•Developing an outreach strategy and building a strong and responsive network across all media and all platforms for distributing and promoting the major projects of the Center.•Pro-actively securing placement of Center journalists into and on all media and positioning them as experts with strategic media outlets•Generating and shaping positive media stories about The Center for Public Integrity in national and international press, trades and blogs; managing reputation and crisis communications; integrating social media activities into traditional PR campaigns•Writing press releases and responding to all media inquiries and breaking news.•Coordinating the organization’s central communications calendar.•Providing marketing and communications assistance to senior leadership to execute special campaigns for key editorial and fundraising initiatives.•Analyzing and reporting on media citations within and outside the organization.•Assist with consistent messaging for prospects and donors in partnership with Development•Providing marketing and communications assistance to senior leadership for special projects – especially the annual report and Center’s 25th anniversary in 2014.•Other duties as assigned.Qualifications:•Strong speaking, writing, organizational and interpersonal skills and extraordinary attention to detail.•Owns a rolodex of established contacts and proven placement success with consumer media, both regionally and nationally; trade, business, online media relations experience desired. •Trusted by media and by colleagues.•Has successfully used social media to build buzz and reputation•Comfortable with new media and using analytics to drive decisions; stays current on new tools and technologies•Enthusiasm for and ability to work in team environment and willingness to perform all functions of job with limited or no administrative support.•Professional client service manner and ability to interact with all levels of management.•Excellent project management and follow-through skills.•Demonstrated ability to take initiative, solve problems, and work under tight deadlines. •Newsroom experience and non-profit experience highly desired.•Bachelor’s degree in related fieldConditions:•Non-supervisory position. •Some local travel and evening/weekend work occasionally required.