Senior Integrated Marketing Specialist

New York
Jul 24, 2013
Aug 23, 2013
Full Time
The Wall Street Journal is America’s largest newspaper by total average circulation with more than 2.3 million subscribers and 36 million global digital visitors per month.  In recent years, The Journal has expanded its core content offering to include coverage of the arts, culture, lifestyle, sports, and personal health, building on its heritage as the leading source of business and financial news.  Published by Dow Jones, one of the world’s largest news gathering operations with 2,000 journalists in more than 50 countries, the Wall Street Journal now spans 12 editions in nine languages, engaging readers across newspapers, websites, magazines, social media, and video.  The Journal holds 35 Pulitzer Prizes for outstanding journalism.
We are currently seeking a Senior Integrated Marketing Specialist to join our ad sales team. 
The Senior Integrated Marketing Specialist will work with counterparts in ad sales, brand, research, product, events, circulation marketing, consumer marketing, business development, institutional sales and editorial to create, pitch and execute integrated marketing programs that drive advertising revenue.  The position requires extensive knowledge of financial markets and clients, as well as experience working on finance-specific briefs and proposals.  This position will represent global marketing and must be a passionate advocate of The Journal and Journal products.  This is a client-facing role meant for someone who is comfortable servicing clients on a daily basis, including frequent and confident presentations. 
Position Requirements
  • Minimum of 6 years of sales development & marketing experience in the media industry (preferably magazine or newspaper publishing)
  • Knowledge of print and online advertising sales and marketing / sales development with related research and analytics
  • Deep understanding of digital platforms including online, mobile, tablet, video and social media is a must
  • Understanding of the ‘media mix’ and how to articulate the benefits of each type of media platform and translate them into 360 degree custom solutions that meet client objectives.
  • Strategic thinker and  ‘story teller’ who has strong proposal writing and presentation skills
  • Creative mindset – an “ideas person” who is a tireless innovator and inspires others to always push the envelope
  • Excellent public speaking and communication skills: written and verbal
  • Someone who leads by example and can supervise large team projects as well as train / mentor others
  • A “people person” who can work with all levels of both sales and marketing teams
  • Exceptional organizational skills with the ability to effectively manage projects, programs and budgets
  • Proactive team player with the ability to establish relationships and identify growth opportunities both inside and outside the organization – i.e. with third party vendors and technology partners.
  • Elevate The Journal’s presence and increase exposure via industry-specific partnerships and trade shows
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