Marketing Manager

New York
Jul 24, 2013
Aug 23, 2013
Lalitaa Isahack
Marketing, Other
Full Time
JOB TITLE: Manager, Marketing


REPORTS TO: Associate Director, Marketing

Under the direction of the Associate Director of Marketing, the successful candidate will assist with strategy, execution, and management of a portfolio of scientific symposia and conferences. The intended goal of this role is to maximize attendance, revenue, and membership for the events portfolio, and to continue to drive brand awareness for the organization.

-Assist in the development and execution of symposia/conference marketing plans.
-Execution of day-to-day marketing campaigns using a mix of email marketing, print campaigns, social media, advertising partnerships, advertising, list rentals, and other means to advertise events.
-Manage relationships with external graphic designers, print and mail vendors for projects.
-Coordinate with program officers and conference center teams to ensure optimal coordination between events logistics requirements and promotional efforts.
-Manage production, approval and execution of all event marketing/promotion collateral, including advertising, signage, promotional items and external/internal communications.
-Report regularly on the status and progress of marketing campaigns and projects.
-Work closely with program managers to understand audiences and attendance/revenue goals for events and advise on best practices for promotional campaigns to meet or exceed those goals.
-Review programs for effectiveness and progress against goals, and conduct post-event reporting, communication and ROI analysis.
-Budget management and invoice reconciliation for conferences/symposia.
-Assist with other Academy marketing initiatives, launches, and projects.
-Utilize Google analytics and other tracking, the customer database, and an email software provider in order to drive marketing campaigns and to track effectiveness.


-Four year degree with specialization in marketing or related field with a minimum of 2 years experience in events/conference promotion or marketing in a non-profit or related setting required.
-Excellent communication, writing, and organizational skills required.
-Must have experience using a customer database, including being able to pull reports as required.
-Ability to work independently, as well as part of a team.
-Ability to multi-task and coordinate simultaneous projects and move quickly from idea to implementation.
-Ability to work in a fast-paced environment; we’re looking for someone who can “hit the ground running.”
-Experience with email service providers, including reporting. Experience working with Third –Party vendors (graphic designers, print vendors, PR agencies, etc.)
-Knowledge of Microsoft Products required. Familiarity with Adobe, InDesign, Photoshop and HTML a plus.

The Academy is an Equal Opportunity Employer seeking a diverse workforce. We offer an excellent compensation and benefits package to both full-time and part-time staff that includes affordable health care insurance, tuition reimbursement, retirement plan, and liberal vacation time and holiday schedule.

Applications must include a resume, cover letter which includes salary history and/or requirements and a sample marketing plan that you developed and implemented for a specific event or similar. Please visit us on the web at

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