Marketing Manager

New York
Jul 24, 2013
Aug 23, 2013
Samantha Lambert
Full Time
Seeking Senior Digital Marketing Managers with expertise in one or more online marketing verticals (ppc, seo, etc) and ability to lead a marketing team. Prior agency experience is a big plus with ability to help sales team in pitching marketing retainers/campaigns

We provide high salaries with excellent opportunity for growth.
Core Responsibilities:

Provides suggestions and guidance to clients on their marketing initiatives
Acts as a resource in sales meetings, calls, and pitches
Reviews custom marketing agreements prior to presentation to clients
Provides marketing project estimates
Oversees a number of assigned marketing projects:
Coordinates efforts across different teams of the marketing department
Analyzes and tracks campaign progress
Strategizes improvements based on observed campaign progress
Attends client calls and meetings when required
Promotes growth and development of Marketing Department by:
Testing and recommending new software/vendor solutions
Proposing and developing new marketing services
Suggesting/creating new processes
Staying current with industry trends and sharing knowledge/ideas with department
Recommending structural changes/improvements as necessary
Meet monthly with division leads and MM team to discuss department issues, ideas, improvements

Technical Knowledge & Skills

Able to audit marketing agreements for inconsistencies or errors prior to presentation to clients

Able to provide accurate marketing project estimates

Able to independently optimize a new or existing website

Possesses thorough understanding of how to use social media in the context of BFM clients

Able to identify key areas of improvement for poorly converting websites

Demonstrates clear understanding of the principles of email marketing

Demonstrates thorough understanding of principles of paid search and display campaign management

Able to complete a full website/marketing audit for a prospective client

Core Competencies:

Proven ability to be an effective resource in sales meetings

Able to provide basic training to junior team members in all areas of online marketing

Able to effectively delegate work

Excellent written and verbal communication skills

Excellent presentation skills

Interpersonal Skills:

Able to earn respect of junior marketing team members as well as team AD/BCs

Demonstrates confidence in client/sales meetings

Able to inspire and motivate junior members of the marketing team

Demonstrates professional and calm demeanor in stressful situations
Acts as a role model for BFM culture and company ideals