Director, Editorial Solutions

Location
New York
Posted
Jul 25, 2013
Closes
Aug 24, 2013
Contact
Sally Sy
Category
Social Media
Duration
Full Time
The Director, Editorial Solutions, will be responsible for devising and producing high-touch advertising experiences for our key, premium clients on our digital platforms, primarily BBC.com and its associated mobile and social products. These experiences will include ‘sponsored content’ or ‘native advertising’ packages, large ad-funded content series, some multi-platform executions across digital and TV (BBC World News), as well as new solutions that have not yet been contemplated. While ownership of the client relationship will reside with sales, the Director will serve as both a partner to and advocate on behalf of these key clients, and will represent their needs and interests with the editorial (both WW and GNL), product (NY and London) and sales (US and ROW) teams. The Director will attend meetings with clients to hear their needs and translate those needs into actions that are appropriate for our editorial teams to take, as well as representing our capabilities to our clients in the most compelling manor possible. Success in this position will depend on knowledge of digital, an ability to stay abreast of, if not ahead of, the latest developments and trends in digital advertising and marketing, and an ability to speak the often disparate languages of editorial, sales and product.

Responsibilities:

•Work with sales and editorial to develop brilliant and industry-shaking ideas for editorial solutions that will delight our clients and readers alike.
•Understand the needs of our highest-value clients better than they do themselves, and translate those needs into solutions that the BBC can provide like no other.
•Ensure that all editorial solutions – whether AFC or native – are up to the standards of the BBC’s own content output.
•Set KPIs for each execution in partnership with the client, then measure the success of these executions, and devise creative and innovative ways to drive performance.
•Deeply understand the BBC brand and our values and effectively represent both to our clients, not as a ‘brand cop’ but in a manner that makes them understand that our values and brand are the
reason why working with us is a boon to their own brands.
•Be exceptionally well-versed in BBC editorial and commercial policies and know when the rules need to be followed and when we should challenge them to better reflect the rapid evolution of our business environment. Educate the sales team when pursuing changes in policy is not appropriate.
•Ensure that all of our editorial solutions, whether produced internally or externally, conform to our standards and to the brief agreed upon with our client. Be accountable for everything that is produced in this content category, including on time and on budget delivery of client assets.
•Manage the client solutions team and instill in them the values referred to above.
•Manage the solutions editor(s) and help to steer the content creation process so that the output satisfies our clients, BBC compliance bodies, and our users.


Skills & Experience:

•5+ years in either digital sales or in a monetization strategy role is a must. An editorial background is a plus, and lacking that, candidates must demonstrate a strong editorial sensibility (final candidates will be interviewed and vetted by seasoned editors)
•At least 3 years working in a digital media environment is essential.
•Experience managing a team is ideal but not mandatory.
•Must be able to come up with creative solutions on the fly and to think on your feet generally.
•Experience managing and staying within budgets.
•Exceptional diplomacy and a proven ability to manage a variety of stakeholders.
•Stature and ability to represent the company at the highest levels – internally and externally. Have the gravitas to change minds and eliminate long-held traditions as a barrier to change.
•Exceptional communication (verbal and written) and presentation skills.


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