Strategy and Insights Manager (Bilingual)

Employer
Location
New York
Posted
Jul 29, 2013
Closes
Aug 28, 2013
Contact
Lauren Cowans
Duration
Full Time
CafeMom is looking for a strategic thinker and problem solver responsible for the critical functions of supporting our advertising partners and new monetization efforts. Reporting to the VP, Sales Strategy & Marketing, the Strategy and Insights Manager will play a key role on the sales strategy team leading the insights effort and contributing to strategic initiatives that will help grow the business.

Position Description:
The Strategy and Insights Manager will generate insight from online conversation, on both our general market site (CafeMom) and Hispanic market site (MamasLatinas). This analyst will have a passion for telling stories with data and experience integrating qualitative and quantitative sources of information. He/she will be able to delve into conversational detail, extract key themes using a variety of tools from Google search to text analytics software, design programming to reinforce these themes, and effectively communicate overall findings to our sponsor partners.

In addition, this person will contribute to a wide range of strategic initiatives across the company, such as business development efforts and advertising product strategy, and cover everything from initial strategy formulation to ongoing operational support. In all cases, this role will require strategic, and analytic, and independent thinking.

Ideal candidates will have intellectual curiosity, problem-solving orientation, the ability to integrate qualitative and quantitative analytical thinking. This is a great opportunity for an analyst to own the insights function and be involved with larger strategic projects on an ongoing basis. Fluency in both English and Spanish is required.

Responsibilities:
•Analyze social conversations to extract insights and trends, work with our community team to design follow-up programming, and package findings for internal and external audiences
•Develop and interpret quantitative analyses to support conversational findings
•Prepare regular and ad-hoc insights reports, using text analytics systems as well as manual tagging and analysis of conversation and use this information to prepare client-ready reports
•Assist in the maintenance and development of our conversational insight database
•Create comprehensive program updates and wrap decks that highlight campaign objectives, elements, performance, qualitative user engagement and overall value delivered
•Work closely with the VP, Sales Strategy & Marketing on projects as assigned



Requirements:
•Bachelor’s degree and 4+ years of relevant experience in online media, market research, or social science. Strategy and/or digital media agency experience a plus.
•Ability to integrate information across multiple sources, draw conclusions, and present results/implications both verbally and in writing to non-technical audiences
•Strong analytical skills and problem solving skills
•Strong Excel user (e.g. charts, formulas, pivot tables), working knowledge of PowerPoint, and familiarity with databases (Access / SQL) is a plus
•Excellent communication skills with the ability to communicate within all levels of the organization
•Highly organized, detail-oriented, and a self-starter -- ability to set priorities and work independently in a fast paced, lightly-structured environment. Can-do attitude important!
•Fluent Spanish required – reading and developing insight from Spanish-language user posts will be a key job requirement

Compensation:
A competitive base salary will be offered. In addition we offer health/dental/vision benefits, 401k, life insurance, paid vacation/ sick/ personal time, and many perks.

How to Apply:
Interested candidates should submit a resume and cover letter with salary requirements to hr@cafemom.com. The subject line of your email should read "Strategy & Insights Manager".

We regret that we are unable to respond to each resume. Only those individuals selected for interviews will be contacted. CafeMom is an equal opportunity employer.


How to Apply:
Interested candidates should submit a resume and cover letter with salary requirements to hr@cafemom.com. The subject line of your email should read "Strategy & Insights Manager".

We regret that we are unable to respond to each resume. Only those individuals selected for interviews will be contacted. CafeMom is an equal opportunity employer.