Consumer Marketing Manager - The Atlantic

Location
Washington
Posted
Jul 29, 2013
Closes
Aug 28, 2013
Contact
Ms. Human Resources
Category
Marketing, Publishing
Duration
Full Time
About The Atlantic

Celebrating 156 years in print, The Atlantic’s mission is to cover the world of ideas with original insight and fresh perspective and to drive the national conversation toward tomorrow’s concerns. Drawing from a rich tradition of publishing exceptional literary work, The Atlantic provides analysis of trendsetting contemporary issues, covering politics and foreign policy, business and the economy, culture and the arts, and science and technology.

Job Description

The Atlantic currently seeks an ambitious, entrepreneurial professional to join our ranks and support our fast paced consumer marketing team. The ideal candidate will demonstrate a strong interest in all aspects of traditional print and digital consumer marketing, magazine publishing, coupled with a solid professional and academic background.

Responsibilities Include:

•Coordinate all aspects of direct mail, gift, and insert promotions—from creative to production to mail drop to campaign analysis and optimization
•Manage online source from concept to creative to implementation with focus on driving subscriptions
•Coordinate and execute all email marketing and reactivation campaigns
•Assist Consumer Marketing Director with digital platform and other paid content growth initiatives
•Generate annual acquisitions strategy in conjunction with Consumer Marketing Director
•Support Consumer Marketing Director with annual expense budget and provide detailed reporting for monthly financial analysis.
•Manage and update monthly consumer marketing reporting
•Manage monthly forecasting and reporting of eReader performance across platforms
•Negotiate favorable terms with printers, lettershops and list owners
•Be accountable for meeting budget and subscription goals
•Research competitive digital and traditional practices and make recommendations to test and develop new sources of business
•Work closely with internal departments to produce consistent and appropriate consumer messaging

Qualifications of the Ideal Candidate Include:

•3-5 years consumer marketing/magazine publishing experience
•Experience in online, SEO, and email marketing subscription development
•Outstanding record of achievement in current/past positions
•Creativity, persistence and tenacity
•Strong analytics and real-time judgment
•Experience with Microsoft Excel and PowerPoint
•Effective time management and organization skills
•Strong work ethic
•Experience with Palm Coast Data reporting a plus
•Bachelor’s degree

Core Attributes:

•Force of Ideas - At the center of Atlantic Media work are the ideas within our writing. We believe that ideas – to the good and not – have consequence. Our highest work is bringing rigor, insight, intellectual honesty, to that ultimate purpose of separating the bad from the good, giving voice, argument, and flight to the latter.
•Spirit of Generosity - Atlantic Media seeks in its ranks a spirit of generosity – a natural disposition in each colleague toward service and selfless conduct. Atlantic Media writing should be cut from the same cloth – critical on the merits but informed by charity and forbearance in measuring motive and personal character.


To apply, please visit www.atlanticmedia.com

Atlantic Media is an Equal Opportunity Employer


Atlantic Media is an Equal Opportunity Employer.

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