Director, Field Sales

New York
Jul 31, 2013
Aug 30, 2013
Ms. Melly Sawatdee
Full Time
Duties and Responsibilities

Account Management

Maintain a deep understanding of existing MVPD priorities and business goals and determine how Al Jazeera America can assist in achieving these objectives
Develop and execute quarterly account management strategies at regional /division levels for existing MVPD accounts, with focus on how to secure promotional support (ideally in form of local cross channel) behind Al Jazeera America’s initiatives
Cultivate strong knowledge of all industry multi-platform products (VOD, TV-E, Mobile, Live Streaming) in order to sell in local multi-platform promotional opportunities where possible
Provide input to help shape the department’s overall multi-platform strategy
Work closely with Affiliate Marketing, collaborating on ideation and successful implementation of local marketing efforts in assigned territory (examples include: local sponsorships, events, contests)
Support local Ad Sales programs at the regional and system levels to build value for Al Jazeera America and increase the insertion base
Help to populate and manage an affiliate contact database and system of tracking reports that measure sales activity, new launches, migrations and monitor the sell-in of affiliate marketing campaign


Develop and deliver meaningful, persuasive sales presentations on the network that demonstrate its value to prospect MVPD’s in assigned territory
Seek out strategic business indicators at the regional / division level that might help demonstrate carriage demand to aid in Corporate discussions
Gather competitive intelligence, current marketplace information (such as pricing, packaging, penetration, positioning and roll out strategies). Spot trends, track and analyze all relevant info and technological changes that affect the business
Conduct on-going outreach to prospect affiliates via email, phone and in person ; stay top of mind, cultivate key relationships and regularly track any relevant org changes
Maintain a high industry profile by participating in industry trade organizations and functions to increase the company’s exposure and carriage potential


Five to seven years sales and marketing experience in the Cable, Satellite or Telco industry
Extensive, favorable relationships with MVPD base
Proven track record of relationship management and key client accountability
Has successfully met and exceeded target sales goals
Strategic thinker who is also detail-oriented; creative problem solver
Excellent sales and presentation skills
College degree required, MBA a plus
Minimum of 50% travel required

Important Success Factors:

Strong intellect, analytical, rational with good business intuition and judgment
Creative sales strategist with excellent presentation skills
Proven team player, who helps create and sustain a positive, supportive culture among departments and other offices
Strong interpersonal skills
Thick-skinned with the ability to handle direct questioning or feedback. Straight-shooter who tells it like it is
Trustworthy, strong work ethic and impeccable reputation
Tenacious, hard-driving and willing to get into the trenches; does what it takes to hit the goals
Holds him/herself and others accountable for results

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