Director of Marketing and Communication

New York
Aug 01, 2013
Aug 31, 2013
Tama O'Brien
Full Time
Date: August 2013
Department: Marketing and Communications
Supervisor: Executive Director
Schedule: Full-time
FLSA Status: Exempt

The Director of Marketing and Communications is a full-time senior-level professional responsible for building the ICP brand and enhancing and protecting the institution's reputation. S/he provides strategic and creative leadership in all of ICP's communication efforts, including public relations, branding, marketing, advertising, social media, promotions, audience development, and executive, employee, crisis, and online communications. The individual is a member of the Senior Staff reporting to the Executive Director, and manages the four-person Marketing and Communications team. S/he is responsible for establishing an overall strategic communications plan for the institution and its programs, including exhibitions, collections, education, and community outreach.


• Oversees the development of on-brand design solutions for all communications content and materials
• Serves as writer, editor, and a central hub for all materials produced by ICP
• Manages overall budget encompassing marketing activities of all departments
• Oversees publications including exhibition catalogues, education course materials, and the annual report, and website content and design
• Serves as speechwriter for the Executive Director/CEO and Trustees
• Core member of the ICP Crisis Team; participates in crisis planning; responsible for communications
• Spokesperson for institution; serves as main media contact
• Manages media outreach and materials for fundraising events; partners with the Development Team on membership and donor outreach
• Makes decisions relative to the selection, promotion, utilization, and retention of Marketing and Communications staff, providing effective and engaged team leadership
• Requires availability beyond regular office hours for events during events and weekends


• Presents to the Trustees on communications strategies and activities
• Manages external resources and partners (retailers, peer institutions, design firms, advertising agencies, and vendors)
• Keeps abreast of trends in the industry
• Additional responsibilities as necessary


• Bachelor's Degree required, Master's Degree preferred
• Seven years+ experience in communications, including senior management experience


• Exceptionally strong communicator with excellent written, oral, and interpersonal communication skills
• Ability to work well under pressure and manage details of several concurrent projects
• Experience must include strategic planning, communications planning and management, marketing, and media relations
• Ability to develop positive internal and external working relationships and interact effectively with Trustees, donors, media, the public, and colleagues at all levels
• Excellent research, writing, organizational, public speaking, and presentation skills
• Ability to motivate staff—both direct reports and peers across the institution—and facilitate cross-functional efforts
• Ability to perform effectively in a fast-paced environment, with a high level of creativity and entrepreneurship
• Knowledge of national arts and audience trends
• Experience within the cultural sector, specifically photography and modern and contemporary visual arts

To apply, send résumé with cover letter and salary requirement in confidence to:

Director of Administration
International Center of Photography
1114 Avenue of the Americas
New York, NY 10036
Fax: 212-857-0089
No telephone calls please

The International Center of Photography is committed to Equal Opportunity Employment.

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