Associate Marketing Manager – Innovation&Strategy

Employer
Location
New York
Posted
Aug 02, 2013
Closes
Sep 01, 2013
Contact
Human Resources
Category
Publishing
Duration
Full Time
This is a unique opportunity to join a centralized group within the Consumer Marketing division, focused on Innovation & Strategy and increasing consumer revenue across new sources of business.

Working closely across various groups within the division and company (including Marketing, Online Operations, Promotions, IT, Advertising Sales), this Associate Marketing Manager will:
1) Be the day-to-day point person within Consumer Marketing for Time Inc.’s new Data Management Platform (DMP)
2) Help manage our online multivariate testing platform vendor across the division, assist marketing teams in developing new tests, and disseminate findings
3) Be heavily involved with driving digital analytics and insights for our tablet magazine products

Detailed Responsibilities:

First, this individual will be the day-to-day point person within Consumer Marketing for Time Inc’s new Data Management Platform (DMP). The DMP allows marketers to target audiences who visit our websites with unique offers by leveraging behavioral patterns & in some cases 3rd party data. As the DMP point person, this person will work to launch new titles on the DMP by constructing Omniture-based taxonomies within the DMP, develop segmentation recommendations from data analysis and establish reporting from the DMP and also from our own proprietary systems. Additionally, this person will gain exposure to the construction of a behavioral database for Time Inc, which will enable additional audience modeling and the introduction of more targeting variables for use in the DMP. They will directly with our DMP vendor on set up, campaign execution and reporting questions. Since we will work closely with Ad Sales as they leverage the DMP tool, this person will gain exposure to ad sales targeting techniques and fully understand how the DMP is leveraged across Time Inc.
Second, this role will manage our online multivariate testing platform. As the central point of contact, this person will help marketers set up meaningful multivariate testing, provide guidance on reading results, and communicate testing advancements back to the division. Additionally, they will help to navigate operational challenges as they arise, acting as a bridge between the marketers and the Online Operations and vendor’s technical teams to resolve issues. The individual will also be responsible for observing how marketers leverage SiteSpect and to look for additional enhancements or other ways to expand the tool for the benefit of TCM.
Finally, this individual will be involved in crafting our tablet analytics for marketing and helping to develop reporting insights for our digital editions. From working with our team in India to develop engagement reporting to Storefront testing via correct Omniture tagging, they will become well-versed in our digital magazine data. Additionally, they will help with analyses that shed light on strategic product decisions related to the performance and consumption of our digital editions.
Overall Requirements:
The ideal candidates will possess the following skills and experience:
• BS/BA preferably in an analytical field
• 1+ years of analytical experience; banking or consulting a plus
• Superior analytical and problem-solving skills, with the ability to think critically and deliver recommendations based on data and analysis
• Outstanding Excel skills
• Highly proactive, curious, and enthusiastic about the media space (print and digital)
• Excellent communication and presentation skills
• Strong administrative and organizational skills
• Experience with Omniture or other web analytics tools a plus

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