Senior Planning Analyst

Location
Detroit
Posted
Aug 02, 2013
Closes
Sep 01, 2013
Contact
Human Resources
Duration
Full Time
Planning, Senior Analyst

Role:
• Lead creative briefing process and own the development of an insightful and inspiring creative brief
• Direct sales team in defining information requirements/needs
• Lead primary and secondary research support
• Synthesize qualitative and quantitative data from all available sources to provide strategic implications and creative inspiration
• Facilitate brainstorm sessions that inspire big, creative ideas and client solutions
• Provide intel on Autoweek content consumer and client shopping behaviors
• General market trend analysis
• Develop competitive/category behavior assessment
• Assist sales team in defining program strategy
• Ensure tactical plan achieves client objectives and strategies
• Provide support to the sales team in the creation of a comprehensive plan
• Provide team/brand ongoing competitive assessments and industry news relative to shopper and consumer segments with implications

Candidate should have knowledge and skills in:
• Retail landscape, automotive industry, marketing factors and strategies
• Strong analytical skills and familiarity with analytical systems which are used to pull and analyze data (Foresee, GfK MRI, ComScore, ABC)
• Strong capability with Microsoft Office applications (particularly PowerPoiont)
• Excellent verbal, written, presentation and interpersonal skills
• Self-starter with strong problem solving ability
• Capable of handling multiple projects simultaneously
• Dynamic personality able to effectively engage and influence a variety of audiences
• High level of energy and enthusiasm

Preferred credentials:
• Bachelor’s degree and/or MBA in Business Management, Economics, Statistics or similar degree from an accredited university
• Minimum of 4 years of experience in strategy and planning within the automotive industry collaborating with sales and management teams
• Prior work experience within a fast paced sales environment


To apply for this position please visit our website at www.crain.com and search under the employment section. We thank you for your interest in Crain Communications and invite you to visit our website as positions are updated regularly. Crain Communications is an Equal Opportunity Employer.