Integrated Marketing Manager

Location
New York
Posted
Aug 06, 2013
Closes
Sep 05, 2013
Contact
Ms. Human Resources
Duration
Full Time
ASSOCIATE INTEGRATED MARKETING MANAGER

Role:

This position reports to Sr. Marketing Manager and requires someone who is comfortable working in a fast–paced environment, enthusiastic about the Latin market, and ready to conceive, communicate and execute compelling and effective marketing ideas for our advertising partners — all through the power of the LATINA brand.

Primary Responsibilities:

•Ideation: writing & presentation of RFPs for all LMV properties (Latina Magazine, Latina.com, Latina Extra App and theLatinKitchen.com); with heavy emphasis on the LMV digital properties project management.
•Collaboration: Work with sales and marketing counterparts to ideate, develop and implement integrated media strategy including executing solid media programs across print, digital, mobile, social, and event platforms.
•Development: Develop integrated marketing proposals for new business cross a variety of selling categories. Includes collaborative and individual ideation. Strong marketing/proposal writing and layout are a MUST.
•Execution: Project manages sold programs across media platforms. Engage and oversee internal departments and outside vendors to achieve successful outcomes. Manage to budgets.

Requirements:

•Must have minimum 2 to 3 yrs experience in integrated media marketing.
•Must have very strong knowledge of digital: from web advertising units/capabilities to implementation of digital marketing concepts as well as knowledge and comfort with all social media platforms, apps, and tablet platforms for media/publishing.
•Creative thinker, problem solver
•Good writing skills with the ability to successfully weave one concept/theme through several integrated platforms


PLEASE SUBMIT COVER LETTER AND SALARY REQUIREMENTS FOR CONSIDERATION.



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SALARY REQUIREMENTS A MUST!!
Only candidates that we are interested in interviewing will be contacted.