Associate Director, Product

Employer
Alloy Digital, LLC
Location
New York
Posted
Aug 06, 2013
Closes
Sep 05, 2013
Category
Digital Media
Role
Other
Duration
Full Time
About Us:
Alloy Digital, operators of the premier millennial-focused ad portfolio with over 90 million unique users is looking for senior sales talent. Alloy's suite of owned and operated and partner sites provide pop-culture editorial around fashion, beauty, music and celebrity. With an in-house production studio, we also create scripted and custom video content that is sold on a premium basis to major entertainment, fashion, consumer products, gaming and technology companies.

Operational Needs (40%)

* Manage the CLiP server integration controlling ad sources and scenarios

* Implement all content adjacency functionality in LiveRail

* Assist ops managers in campaign implementation with a CLiP component

* Monitor content delivery week over week in Content Ops meeting

* Develop and distribute programming matrix to identify content scheduling week over week

* Program all CLiP channels

* Troubleshoot VAST/VPAID tags as they relate to content adjacency

* Liaise CLIP policies and team needs across the company

* Monitor CLiP campaign pacing

Product Needs (60%)

* Work with Business Development to assess business needs and communicate spec to development

* Assist sales with technical side of CLiP implementation attending meetings and calls with potential partners

* Test and onboard new content providers and reach extension partners

* Create players for new publishers and publisher testing

* Work with development team on non-standard player implementations

* Work with publishers on implementation, tracking, reporting needs

* Manage internal/external communication surrounding CLiP

* Review current and future reporting and player design needs

* Manage manual content ingestion workflow

* Manage MRSS ingest into Brightcove

* QA and review all CLiP deployments from development to production

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