Community Manager, Beauty

Location
New York
Posted
Aug 09, 2013
Closes
Sep 08, 2013
Contact
Danielle DeFabbio
Duration
Freelance
Responsibilities:
·Monitor, seed and research daily for beauty trends and stories.
·Post new original content at least once a day and regularly respond to the community to address questions; potentially post opportunistic content in addition to the daily posts.
·Own the conversation calendar, tapping into key stakeholders for content updates; using the content to write posts that highlight relevant brand messaging, programs, etc. as well as curate content on topics that are relevant to the respective brands’ consumers.
·Identify and engage brand advocates within the social sphere.
·Research, vet, identify, enroll and supervise outside “editors” who help curate content.
·Lead content curation for channels like Facebook, Twitter, Instagram and Pinterest.
·Serve as content aggregator from various departments and agencies - also responsible for finding UGC to stimulate community engagement and conversation.
·Attend planned media and consumer events to Tweet/Facebook live on-site.
·Work closely with the account team to be fully up-to-speed on products, initiatives, consumer research, key messages, overall marketing plans,media outreach, etc.
·Liaise with client's social media SPOCs (Single Point of Contact) weekly to facilitate content approval, provide activity updates, etc.
·Elevate negative comments to client's social media SPOC and align on a response plan within 24 hours.
·Measure the campaign effectiveness, sentiment and reach daily, reporting monthly.
·Stay up to date on new social media tools, best practices and how other organizations and brands are using them.
·Recommend BPA (“Blowing People Away”) opportunities and make recommendations once a month and on a case-by-case basis.
·Participation in required and/or relevant agency and client policy & guideline trainings.


Skills/Characteristics needed:
·Deep passion and understanding for the beauty and luxury space.
·Deep understanding of and passion for social media strategy, functionality, trends, dynamics, etc.
·Experience contributing to and executing a robust and dynamic social media strategy on behalf of a consumer product brand (including Facebook, Twitter, YouTube, Tumblr, Instagram, Vine, etc.).
·Experience or working knowledge of growing social media fan bases through tools and strategies, such as tagging, calls-to-action, promotions, linking, hashtags, trending topics etc.
·Own social media fan base, preferred.
·Familiarity with social media monitoring and measurement tools, such as FB dashboard, Google Analytics, Hootsuite/Tweetdeck, Meltwater, Klout etc. Ability to provide key social insights and analyze social trends.
·Strong writing skills, and ability to mimic brand voice in social media posts (i.e. FB walls, Twitter). Working knowledge of search engine optimization and writing to optimize social media (i.e. linking, tagging, keywords).
·Creative, enthusiastic, passionate about digital and social media.
·Organized, detail-orientated and able to lead internal and external partners (e.g. compiling conversation calendar content, providing status and measurement updates, etc.)
·Works well independently (proactively), as well as part of a team.
·Involvement/experience in consumer product goods and/or pop culture communities.
·Years of experience: 2-4 in social media marketing and/or Community Management; graphic design experience a plus.

Only qualified candidates, please. Include hourly rate in your application.