Senior Analyst

Location
Oakland
Posted
Aug 15, 2013
Closes
Sep 14, 2013
Contact
Ms. Pandora Recruiting
Duration
Full Time
Responsibilities:
  • Analyze marketing metrics to identify cause-effect relationships between marketing actions and financial outcomes.

  • Conduct cohort and ROI analysis for online and mobile marketing campaigns (such as SEM, SEO, social re-marketing), and marketing-related product features.

  • Develop quantitative analysis, ad hoc reports, and models to support marketing decisions.

  • Provide key business insights based on listener trends, with a focus on listener retention analysis.

  • Work with Product and Engineering to set up an internal tracking and measurement system for marketing and email campaigns.

  • Build a marketing dashboard that visualizes key performance indicators.

  • Construct A/B testing for email and other marketing campaigns.

  • Analyze listener behavior and feature usage across all Pandora platforms.

  • Visualize key metrics on an ongoing basis to communicate out to Marketing and exec team.

  • Develop, execute, and interpret surveys to inform marketing and product features.

  • Implement and manage internal and 3rd party market research to drive marketing decisions.


Requirements:
  • Education: BA/BS in Business, Statistics, Mathematics, or related field

  • 3+ years post-collegiate work experience in a quantitative field

  • Strong analytics skills and ability to clearly synthesize large dataset into key insights

  • Experience in online, email, and mobile marketing/advertising

  • Experience with third party survey companies and email marketing software

  • Power user of Excel (VBA), Access, Microsoft Office suite

  • Experience working with relational databases and SQL query languages

  • Excellent time management and attention to detail

  • Excellent written and communication skills, including experience presenting to exec teams

  • Strong business acumen, analytical, and problem-solving skills

  • Familiarity with data visualization application (Tableau) and no-SQL architectures (Hadoop)

  • Experience working at a consumer web or mobile company or an digital ad agency


Please respond through URL provided.

Principals Only. Pandora does not accept unsolicited resumes from employment
agencies, and is not responsible for fees associated with such submissions.

Pandora is an Equal Opportunity Employer