Online Sales Planner

El Segundo
Aug 15, 2013
Sep 14, 2013
Mr. Steve George
Full Time
Rodale is looking for a creative, enthusiastic, and entrepreneurial Online Sales Planner to join our team. You’ll help us cultivate dedicated sponsorships that fit organically within the Rodale family of brands (Women’s Health, Runners World, Men’s Health, Bicycling and Organic Gardening, etc.), collaborating with sponsors and agencies to develop ambitious, innovative ideas that align with their marketing strategies. This role will be located at our El Segundo, CA offices.

Responsibilities Include:

•Serve as a trusted media strategist/consultant for new and existing sponsors, assisting them with content strategies to effectively leverage Rodale’s marketing opportunities
•Manage day to day, RFPs, partner relationships and sales processes
•Work with internal departments on the development, implementation and management of client campaigns
•Provide status reports to ensure our sponsors are delighted with their campaign performance
•Identify trends to better guide and support sponsors
•Work with Ad Operations Team to monitor ad delivery through DART and third party ad servers
•Reconcile all billing issues at the end of the month
•Work closely with marketing and sales teams to create media plans and proposals that meet advertisers’ needs


•1 - 2 years media experience
•Planning and/or buying experience is preferred
•Online advertising or digital publishing background a plus
•Excellent relationship management and project management skills
•Knowledge of the digital marketplace and our competitive landscape
•Passion for Rodale and an extensive understanding of our brands
•Passionate, innovative spirit, and a desire to work within an ever changing and fast-paced environment
•BA / BS degree required
•Experience working with ad platforms such as Dart, Mediavisor, Fattail, and Atlas a plus
•Strong mutli-tasker; ability to manage multiple projects at once

When applying to this position, please include a cover letter and if applicable, sample clips, and sample media appearances with your application.

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