Sr Media Associate

Location
Chicago
Posted
Aug 16, 2013
Closes
Sep 15, 2013
Contact
Lipman Hearne
Duration
Full Time
Overview:

The Sr. Media Associate is responsible for leading the development and execution of media strategies and campaigns of assigned clients. The Sr. Media Associate must be able to combine creative thinking with fact-based analysis to develop appropriate and effective strategies that ensure campaign success. The Sr. Media Associate is the team paid media expert on assigned accounts and works directly with the client and account services teams to develop and execute all aspects of paid media campaigns. Though we work as a team, this particular position does not have assigned assistant/associate support. This job includes everything from strategy, planning and buying, to inputting of buys, reconciliation and billing.

Responsibilities:
•Serve as the media resource on the account team for assigned clients
•Serve as the day-to-day face for assigned media clients
•Develop client media plans across all traditional and new media platforms
•Negotiates media buys across all mediums
•Analyze and optimize campaigns throughout entire lifecycle - resolve any performance issues
•Manage the billing process; reconcile vendor invoices; track media expenditures
•Review client POV’s
•Pursue new opportunities and added-value programs via media partnerships
•Build and maintain positive vendor relationships
•Ability to work across departments to develop more cohesive recommendations
•Develop best practices for media planning and buying processes, competitive media analysis, effective and cost efficient media solutions for assigned clients
•Maintain accurate budget forecasts and update as needed

Requirements

•Bachelor’s degree preferred
•2-3 years of Media Planning/Buying experience
•Advertising agency experience preferred
•Strong mathematical abilities
•Desire to service clients in the non-profit sector
•Strong interpersonal and communication skills (both written and verbal) to foster optimal relationships
•Comfortable presenting in front of both large and small groups
•Fair-minded negotiator
•Ability to multi-task, thrive in a fast paced environment and meet tight deadlines
•Detail oriented, good follow-thru and quick to respond to client and internal requests
•Ability to adapt in a changing environment
•Team builder with strong problem solving skills
•Knowledge of media planning tools: Strata, ARB, NSI, Simmons, MRI, Scarborough, Kantar, Adviews and @Plan or similar programs
•Knowledge of Third party ad servers, SEM, SEO, and analytics
•Strong Excel and PowerPoint skills


Lipman Hearne is an Equal Opportunity Employer. Interested professionals should view our website at www.lipmanhearne.com and forward a letter of interest and resume to Mediapositions@lipmanhearne.com. No phone calls please. Only qualified candidates will be contacted.