Online Marketing Associate
mediabistro.com is dedicated to enhancing the careers of media professionals at all levels. Mediabistro.com is the premier career, community, and content resource for media professionals. Our marketing department is seeking an Online Marketing Associate in our Manhattan office. This is a perfect role for a candidate who is seeking a dynamic, creative work environment. This person will be responsible for helping to communicate the Mediabistro marketing message to our growing membership of media professionals and connecting them to opportunities and to each other.The successful candidate must possess:- 1-2+ years experience in online marketing, including email, advertising, social media, and content-based marketing- Bachelors degree or higher- Proven experience converting quantitative and qualitative data into business insight- Impeccable writing abilities: able to write professionally, creatively and persuasively - Strong organizational skills and execution skills, attention to detail and ability to handle multiple tasks - Familiarity with CMS platforms including WordPress, Microsoft Access, and social media tools - Familiarity with SEO, SEM, and web analytics (Omniture and Google Analytics) - HTML skills Responsibilities:- Develop and execute research-based, goal-oriented strategies for digital and social media campaigns- Update copy/ads site wide and across our blog network- Use social media marketing including Facebook, Twitter, Tumblr, and LinkedIn- Track results of marketing efforts, identify KPIs, and use data to produce actionable insights that improve results- Present insights through weekly reports- Manage email marketing campaigns - includes copywriting, building in our ESP, and testing- Manage relationships with existing and new partners/affiliatesInterested candidates should send resume, cover letter and salary requirements.