Marketing Manager/Senior Marketing Manager, Crown Trade

Location
New York
Posted
Aug 19, 2013
Closes
Sep 18, 2013
Category
Publishing
Role
Other
Duration
Full Time
About our company
Random House, Inc. is the world's largest general trade book publisher. It is a division of Bertelsmann AG, one of the foremost media companies in the world.

Your tasks
Reporting to the Director of Marketing for Crown, this position is on the team responsible for bringing Crown and Hogarth hardcovers and Broadway paperback publications to the largest possible readership through innovative consumer-facing marketing campaigns. The Marketing Manager/Sr. Marketing Manager will serve as a point of contact for the Broadway paperback list and will also plan and execute marketing campaigns for titles on the Crown frontlist.

Responsibilities
?Working closely with the Marketing Director to create, communicate, and implement marketing campaigns for a variety of titles, focusing on non-fiction
?Managing paperback marketing efforts for seasonal promotions, backlist re-promotions, and other ongoing programs and opportunities as they arise
?Collaborating directly with authors and agents to explain, refine, and enact marketing plans, including traditional print advertising, online and social media promotions, and other cross-promotional opportunities
?Strategic thinking about available audiences for each book that we publish and ways to reach them through advertising and promotion, including ways to leverage social media for book and author promotion using current and cutting edge technologies
?Managing marketing strategies, plans, and budgets in order to maximize revenue and profitability
?Collaborating with authors to maximize campaign effectiveness




Our requirements
Essential Abilities
?4-5 years minimum book publishing background
?Creative thinking
?Paperback experience preferred
?Fluency in key marketing concepts and tools including advertising, social media marketing, search, as well as traditional book marketing
?Excellent communication and presentation skills


Thank you for your interest in Random House. Random House is an Affirmative Action/Equal Opportunity Employer.



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