Senior Marketing Manager

Location
Washington
Posted
Aug 20, 2013
Closes
Sep 19, 2013
Contact
ACS Human Resources
Category
Marketing, Publishing
Duration
Full Time
1)Implement a product and marketing strategy and tools required to enable ACS to further monetize its high traffic, web audience and online products. Strategies include: assessing new opportunities, competition, target markets, market trends, and current web development and marketing efforts in creating strategic objectives and action plans that support the annual sales/revenue goals.

2)Develop online support resources for the ACS Publications platform, including training and promotional tools for authors, readers and librarian customers of ACS Journals and Books products. Support the Institutional Sales team with materials and training on the ACS Publications Platform to support sales efforts

3)Manage and implement the marketing plans for articles on command, on demand issue purchasing and reprints with the goal of increasing these incremental revenue lines. Identify additional revenue opportunities, including potential partnerships and alternative ecommerce opportunities. Oversee all marketing and promotional content updates for the ACS Publications Platform.

4)Coordinate the development of ACS' presence on relevant social networking and community web sites, including Facebook, Twitter and the ACS Network.

5)Oversee the execution and analysis of the monthly market intelligence report and reader surveys to support future web development efforts and inform marketing strategies.


Education/Experience/Technological Knowledge

Bachelor’s degree in science, marketing, journalism or related area, or equivalent experience; 7+ years of related experience; experience with a STM or business publisher; management experience; thorough understanding of marketing planning; knowledge of print and electronic information products; strong analytical/statistical skills; expert MS Office skills (spreadsheets, word processing and database applications). General familiarity with web coding language, web analytics and digital advertising analytics required. Although a technical background is not necessary, the candidate must be comfortable learning new technologies and tools.




ACS is a drug-free/smoke-free, equal opportunity employer. The ACS offers truly competitive salaries and an outstanding benefits package; health, retirement, and transportation benefits are only some of those provided.

To apply: Please visit us at https://acs.silkroad.com/.

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