Email Marketing Coordinator
Email Marketing CoordinatorThe Email Marketing Coordinator role requires a cross section of tactical skills, strategic thinking and the ability to juggle multiple tasks and projects while meeting strict deadlines. This role will support the daily execution of emails for both new business and renewal campaigns, as well as other marketing communications. This position will also assist in the creation of tactical marketing plans and creative executions, and track key metrics.Key Responsibilities:-Set up and deployment of email campaigns through ESPoMeet with marketers to discuss campaign goals, targets and timelines oWork with other departments to confirm current offers, create campaign codes and promotion codes, and manage creative approval processoSet up campaigns in email system; Ensure all elements are correctoProvide campaign information required for customer service (PDFs of creative, offer parameters, upsell copy, etc.)-Marketing communicationsoSet up and deploy scheduled enewslettersoDeploy regularly scheduled and ‘on-demand’ customer notificationsoParticipate in strategy and development of communication series geared towards customer retention-Weekly and Monthly reportingoReport and analyze results for newsletter, acquisitions, and renewals channelsoTrack and report on key email-related metricsoInvoice verification and follow up-Ongoing list managementoCreate mail lists for renewals, acquisition emails and general promotionsoEnsure that unsubscribe lists are properly updated and work with other departments to maintain/improve list integrity -Help create process documentation and support documentation oCreate and update process documents for work flow oProvide suggestions for improvement and time-saving measuresoConduct research as needed on work tools and best practicesRequirements:-Bachelor’s Degree required.-At least 1-2 years experience, preferable in email marketing and execution.-Proficiency in HTML, Dreamweaver (CSS), and Adobe Creative Suite is a plus.-Strong Excel skills and proficient in Microsoft Office.-Must have strong attention to detail while juggling multiple tasks to meet deadlines.No phone calls or agencies please.