SEO Manager, Random House

Aug 22, 2013
Sep 21, 2013
Full Time
About our company
Random House, Inc. is the world's largest general trade book publisher. It is a division of Bertelsmann SE & Co. KGaA, one of the foremost media companies in the world.

Fodor?s Travel, a division of Random House, Inc., is one of the world?s leading providers of travel information. Covering over 7,500 worldwide destinations, Fodor?s guidebooks and website,, have provided the most up-to-date, accurate information for travelers since 1936. Written by a vast team of global correspondents, Fodor?s provides travelers with engagingly written, locally reported, and absolutely indispensable travel guidance. Visit

Your tasks
Fodor?s Travel, a division of Random House, seeks an SEO Marketing Manager for its consumer-facing travel website, This position requires experience in search engine optimization and marketing strategies, including: keyword analysis and selection; competitive site analysis; keyword density analysis; optimization of site content; optimization of meta tags; inbound and outbound link placement; internal linking strategies; and site submission. The right candidate also has excellent written, verbal, organizational and time management skills; can work independently and with a team; and is able to quickly learn complex software products and explain them to stakeholders. Experience working with content-rich, ad-driven sites is highly desired.


?Translate business goals into successful search engine optimization strategies
?Perform technical site analysis, competitive/keyword research, and link analysis
?Optimize various site elements, including site structure, link popularity and writing keyword rich content
?Develop ongoing customer reports, which yield qualitative and quantitative trends for ongoing SEO efforts
?Understand and implement gap analysis between SEO and PPC in market
?Work with cross-functional departments to develop and track all details of SEO initiatives
?Train and work with the developers to determine an SEO strategy
?Make certain that all pages have an applicable title element.
?Analyze what we are currently coding, and how this is negatively affecting SEO.
?Train edit and production to properly tag and optimize content for SEO purposes
?Oversee competitive keyword research and link analysis
?Monitor changes in algorithms and what impact those changes have to our SEO strategy
?Collaborate with Sales and Marketing Department to feed SEO-specific findings into broader online media strategy
?Ample experience with technical web site evaluations
?Quickly and clearly examine algorithmic best practices, opportunities and solutions that are applicable to a site property
?Provide quality web site optimization recommendations, results & client deliverables
?Show continued effort to develop technology skill sets or qualifications
?Stay current with industry best practices and search engine technologies

Our requirements
Required Experience:
?Minimum 3+ years organic search experience
?Experience with Cold Fusion is a plus
?Strong ability in HTML languages with track record of developing content page templates for seamless implementation and positive SEO traction
?Solid understanding of sitemaps, spec requirements, implementation issues, and QA for various SEO-focused tasks.
?Proficient with Microsoft Windows, Excel, Word and PowerPoint
?Proficiency with basic HTML coding and CSS and Javascript
?Experience in keyword research and build-out
?Strong knowledge of search and criteria of leading algorithms
?Experience with leading search engine ranking, traffic and analysis software
?Strong communication skills (written and verbal), interpersonal skills, a positive attitude and the ability to thrive in a collaborative environment
?Able to successfully organize, prioritize and manage multiple projects in a deadline-driven environment
?Effective troubleshooting and problem-solving skills with strong attention to details.
?Bachelor's Degree

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