Marketing Manager - Digital Consumer Marketing

Employer
Location
New York
Posted
Sep 04, 2013
Closes
Oct 04, 2013
Duration
Full Time
Roles and Responsibilities:
  1. Monetizing the consumer
  2. Audience development
The Marketing Manager will work closely with the Associate Director to help execute on the strategies created to drive traffic and monetization.

Print and Digital Subscription and Product Marketing:
The Marketing Manager is responsible for implementing the overarching subscription and product marketing plan for each of her/his sites in order to meet budgeted goals. Specific responsibilities include:
  • Executing the consumer-facing online selling strategy by implementing the annual marketing plans, expense and production budgets
  • Executing marketing campaigns with continual use of analytics and testing to maximize revenue
  • Leveraging internal eCommerce capabilities via website, email, social media channel and search/external sources
  • Analyzing (monthly and ad hoc) subscription activity (orders, revenue, profitability) and web metrics for presentation to editors, publishers, and management team
  • Help to optimize all online sources for profitability through testing (creative, price, landing page optimization) and deep knowledge of audience and consumer purchase habit
  • Continually monitor competitive sites, as well as other eCommerce sites, in order to ensure that our brands are using best practices to drive revenue
- Manage internal and external creative resources to develop on-brand
promotional creative
- Interface with technology to monitor and ensure proper site functionality
- Manage expense budget.
  • Assist in strategy and marketing efforts for all digital products (subscriptions and other)
Audience Development:
The Marketing Manager is responsible for implementing the audience development plan for each of her/his sites. The Marketing Manager will partner with both internal and brand teams to meet the audience development goals. Specific responsibilities include:
  • Implementing the traffic and audience strategy to meet traffic and engagement goals
  • Partnering with the AD on executing any syndication deals and other partnerships
  • Working with the AD to execute on plan to monetize registered users
  • Be a part of the internal team that helps drive SEO
  • Executing promotional campaigns
  • Carrying out the email acquisition strategy and subsequent communication plan
  • Executing the overall strategy that drives, engagement, traffic, and revenue on sources such as email, social, SEO, and syndication
  • Continually monitor the social landscape in order to leverage any emerging platforms
Conde Nast is renowned for provocative, influential, award winning content-across brands, across platforms, and across continents. In the United States, Conde Nast publishes 18 consumer magazines, four business-to-business publications, 27 websites, and more than 50 apps for mobile and tablet devices, all of which define excellence in their categories. The company also owns Fairchild Fashion Media (FFM), whose portfolio of brands serves as the leading source of news and analysis for the global fashion community. Conde Nast has won more National Magazine Awards over the past ten years than all of its competitors combined.
We’re committed to attracting new talent to keep us at the top of our business. If you are looking to be part of a culture of excellence marked by journalistic integrity and superior design, we invite you to explore this career opportunity and see how your talent and aspirations might fit within Conde Nast. Visit CondeNast.com and follow us on Twitter @CondeNastCorp and @CondeNastCareer.
 
Conde Nast is an equal opportunity workplace.
Duties and responsibilities may be adjusted based on years of experience.
Salary is also commensurate with experience.
 

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