Subscription Marketing Manager

Location
Oakland
Posted
Sep 05, 2013
Closes
Oct 05, 2013
Contact
Ms. Pandora Recruiting
Category
Marketing
Duration
Full Time
Responsibilities:
  • Manage internal and external trial initiatives to help on-board Pandora customers to paid services.

  • Work closely with Creative, Campaign Management and Brand teams in testing and iterating on creative executions and messaging to support our subscription efforts.

  • Manage house advertising campaigns to Pandora customer segments to promote Pandora‚Äôs paid offering and optimize ARPU.

  • Identify, launch and manage partnerships to drive Pandora One customer acquisition.

  • Collaborate with Product team in identifying and optimizing key customer touch points within the Pandora product.

  • Manage Pandora One pre-paid card and gifting programs for POSA/retail product.

  • Participate as key contributor in setting strategy for future Pandora paid offerings.


Requirements:
  • Education: BA/BS in Business, Economics, or related field

  • Strong analytics skills

  • Experience in online, email and mobile direct/roi/cpa marketing programs

  • Experience working in cross functional organizations

  • Power user of Excel, Microsoft Office suite

  • Excellent time management and attention to detail

  • Strong written and communication skills

  • Solid business acumen, analytical, and problem-solving skills

  • Experience working at or for a company with a strong subscription product offering



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agencies, and is not responsible for fees associated with such submissions.

Pandora is an Equal Opportunity Employer

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