Senior Analyst

Sep 05, 2013
Oct 05, 2013
Ms. Pandora Recruiting
Full Time
  • Analyze marketing metrics to identify cause-effect relationships between marketing actions and financial outcomes.

  • Conduct cohort and ROI analysis for online and mobile marketing campaigns (such as SEM, SEO, social re-marketing), and marketing-related product features.

  • Develop quantitative analysis, ad hoc reports, and models to support marketing decisions.

  • Provide key business insights based on listener trends, with a focus on listener retention analysis.

  • Work with Product and Engineering to set up an internal tracking and measurement system for marketing and email campaigns.

  • Build a marketing dashboard that visualizes key performance indicators.

  • Construct A/B testing for email and other marketing campaigns.

  • Analyze listener behavior and feature usage across all Pandora platforms.

  • Visualize key metrics on an ongoing basis to communicate out to Marketing and exec team.

  • Develop, execute, and interpret surveys to inform marketing and product features.

  • Implement and manage internal and 3rd party market research to drive marketing decisions.

  • Education: BA/BS in Business, Statistics, Mathematics, or related field

  • 3+ years post-collegiate work experience in a quantitative field

  • Strong analytics skills and ability to clearly synthesize large dataset into key insights

  • Experience in online, email, and mobile marketing/advertising

  • Experience with third party survey companies and email marketing software

  • Power user of Excel (VBA), Access, Microsoft Office suite

  • Experience working with relational databases and SQL query languages

  • Excellent time management and attention to detail

  • Excellent written and communication skills, including experience presenting to exec teams

  • Strong business acumen, analytical, and problem-solving skills

  • Familiarity with data visualization application (Tableau) and no-SQL architectures (Hadoop)

  • Experience working at a consumer web or mobile company or an digital ad agency

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Pandora is an Equal Opportunity Employer