Senior Director – Ad/Promo
The Senior Director – Advertising and Promotion position will drive the marketing strategy and lead the execution of sales channel and marketing initiatives to build our brands and authors in our Children's Division. In this role, you will establish the vision and strategy for multi-platform advertising and promotional programs, working alongside our marketing and sales teams to ensure proper execution of marketing campaigns, product launches and account strategies. Key Responsibilities: Marketing•Supervise all aspects of ad planning, ad trafficking, promotional efforts, production schedules and mailings, sales support programs as well as management of our design department – all of which will integrate and align with overall corporate initiatives. •Allocate and adhere to fiscal year budget for key corporate initiatives and programs as well as overall department budget. Continually review and re-allocate financial resources as needed. •Review media and ad schedules for maximum effectiveness and results; share post-mortem campaign analysis of each measureable ad buy for future opportunities.•Coordinate outside resources and vendors; bring projects to completion and track progress and expenses throughout each campaign.Sales•Partner with the sales team to plan, create and develop integrated account marketing programs to support our brands and maximize the sell through of our product. •Ensure timely creation and delivery of all marketing and sales materials as dictated by multiple groups, including: monthly solicitation kits, e-catalogs, sales conference materials, trade show materials, co-op and/or in-store materials and promotional displays. •Participate in joint presentations with sales team to key accounts, multiple times per year, at previews/conferences, or when special strategy meetings with accounts require a voice from marketing.•Work closely with other areas of the children’s marketing department and departments within the division including: Sales, Managing Editorial, Creative Services, Editorial, Inventory and Production. Required Qualifications: •Minimum of 7 years management experience in advertising, media, marketing, digital arenas. Experience in sales preferred. Knowledge of publishing business a plus.•Excellent leadership skills, project management, communication, budget management, organizational, prioritization and presentation skills a must.•Ability to work cross-functionally across the division and within the company.•Ability to lead a team and manage multiple projects at once. •Must possess a dynamic, creative spirit and be comfortable presenting in front of large groups.•Ability to think out-of-the-box, and embrace new technologies. To apply, please submit your cover letter and resume through our website: http://harpercollinscareers.com. No phone calls/agencies.