Senior Marketing Analytics Manager

Location
New York
Posted
Sep 10, 2013
Closes
Oct 10, 2013
Contact
Jackie Greaney
Category
Publishing
Duration
Full Time


Open Road Integrated Media is seeking a Senior Marketing Analytics Manager. The successful candidate will oversee the web, marketing asset and advertising analytics and be part of the marketing and interactive production teams. This exciting new role will combine gathering requirements for data collection, working with developers for build out of the ORIM marketing platform as well as guiding the strategy for the company’s analytics dashboards.

Primary responsibilities

? Gain strong knowledge of various data sources and define requirements to optimize reporting and operational efficiencies
? Create and manage web reporting
? Create ad-hoc reports and analyses
? Create KPI dashboards for executive management
? Work with developers and interactive production team to implement and optimize tracking schema
? Track and analyze user behaviors
? Make recommendations to Chief Marketing Officer on how to improve performance and maximize KPIs
? Define templates and automation tools for re-occurring reports and analysis to increase the efficiency of the department

Required Qualifications

? 5+ year quantitative analytics experience in a digital direct-to-consumer or B-2-B environment. Content based and/or online analytic experience is desired
? Proven analytical and quantitative skills including a strong understanding of online marketing metrics, data sources, database mining, etc.
? Previous experience in analyzing new customer acquisition, retention, lifetime value, and trends a plus
? Ability to create ad hoc spreadsheets and statistical graphs
? Extensive hands-on interaction with computer systems, database applications, and analytical tools. Will include advanced skills in Excel, PowerPoint, and Google Analytics
? Strong written and verbal communication skills with individuals at both peer and management levels
? Ability to succeed in a fast paced, changing environment that requires the ability to “multi-task” and implement high priority initiatives
? Strategic acumen coupled with a high attention to detail and the ability to audit his/her own work for accuracy and quality




Educational Background Required:

Bachelor’s Degree
Masters in a related field a plus



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