Marketing Strategist

Location
New York
Posted
Sep 13, 2013
Closes
Oct 13, 2013
Contact
Human Resources Department
Category
Marketing
Duration
Full Time
The Museum of Modern Art is currently accepting applications for a Marketing Strategist. Reporting to the Director of Marketing and Communications for Retail with a dotted line reporting to the Director of Digital Marketing Communications, the incumbent in this position will focus on the Retail business unit but will also work on analytics strategy throughout the organization. The successful candidate will be flexible and capable of thriving in a high-energy and fast-paced environment. S/he must be extremely knowledgeable about analytics and how they are used to drive value in retail and other revenue generating environments. The candidate is expected to be resourceful, solution-oriented, capable of thinking and working independently, well organized, attentive to detail and have excellent communications and technical skills.

This role will be responsible for developing and implementing an analytical strategy across revenue producing business units at MoMA: Retail, Membership, Online Fundraising, Marketing, and Online Courses.

PRIMARY RESPONSIBILITIES:
As the analytical lead it is your job to use data to develop hypotheses that drive performance. You will lead weekly meetings to review dashboards and brings insights on the trends we see and how we can effect them. You will work closely with a large swath of people from all over the organization to understand and present a larger context around our efforts and what they drive.

Dashboard and Reporting
- Develops a weekly dashboard to track performance within and across business units
- Identifies business opportunities and risks, works with business partners to develop tactics to address
- Develops a methodology for value attribution across business units
- Reports on marketing campaign performance, online and offline, with an eye to understanding ROI

Testing and Optimization
- Works on the creation and implementation of an onsite testing plan
- Leads reporting within Retail group and throughout the organization to ensure that learnings are as impactful as possible

Tracking and Tagging
- Ensures all Google analytics tracking is implemented properly, suggests ways to improve
- Sets up deeper reporting on critical topics like traffic sources, purchase funnel tracking, user pathing on-site

Thought leadership
-Leads weekly meetings with key stakeholders to review performance, raises issues and opportunities
- Identifies insights that drive value creation with marketing and direct
- Collaborates with key stakeholders across the Museum to present a unified view of our audience, our metrics and our business

Qualified candidates will possess a Bachelor’s degree and a minimum of four years experience developing insights from multi-channel marketing and sales data or equivalent. Ability to communicate and collaborate with a wide range of positions and functions, from executives to developers. Proven record of driving value in a data-rich environment. Intimate knowledge of Google Analytics tagging, implementation and reporting set up.
Adept in data crunching in spreadsheets as well as database tools (Access, Crystal, etc.). Experience with testing, optimization and best practices. Basic HTML coding and troubleshooting.



Please send a cover letter and resume to jobs@moma.org. Include the job title in the subject line of your message. Applications must include salary requirements.

The Museum of Modern Art is an equal opportunity employer and considers all candidates for employment regardless of race, color, sex, age, national origin, creed, disability, marital status, sexual orientation or political affiliation.

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