Director of Strategic Communications

UC Davis Graduate School of Management
Sep 13, 2013
Oct 13, 2013
Human Resources
Full Time

University of California, Davis
Graduate School of Management

Marketing and Communications - Analyst V – UC Davis Graduate School Of Management

This is an opportunity to be at the forefront of global communications, promoting innovative thinking and world-class problem solving. Key to the UC Davis Graduate School of Management’s (GSM) mission as a nationally ranked business school within one of the world’s top public research universities is to raise the awareness of the wealth of our intellectual capital, management ideas, best practices and cutting-edge research that shape the business world, as well as how our talented alumni and graduate business students are making a difference as global leaders driving economic development.

The Director of Strategic Communications will strategically mine that intellectual capital to improve the Graduate School of Management’s position as an international management thought leader with deep business expertise. The Director serves as the School’s “chief knowledge officer,” leading a new initiative to improve the translation of faculty research to raise the visibility of the School’s intellectual capital to a wide variety of audiences including media, bloggers, influencers, alumni, higher education administrators, general business audiences, and the School’s diverse constituencies through all available channels, ranging from print, web and social media.
The position is part of the Graduate School of Management’s Marketing and Communications team and reports to the Executive Director of Marketing and Communications, with strategic direction from the School’s Dean and senior leadership, and a dotted line working relationship with the UC Davis Director of Public Affairs.

Key responsibilities include:
• Work closely with the School’s faculty to identify potential newsworthy published research, working papers, accolades, achievements, academic programs/conferences and other faculty activities. Develop leads into compelling stories for media, video, social media, web, magazine, e-newsletters and other new and emerging communications channels.
• Actively concept and pitch stories to media regionally, nationally and internationally, cultivating relationships with key business and management education reporters.
• Monitor breaking business news and management education trends to actively match faculty, senior leadership expertise, students with reporters.
• Update reporter/editor/blogger/influencer contact lists using UC Davis Strategic Communications resources.
• Write news releases and timely op-eds on research, management and business-related trends/news and best practices, and business school/ higher education issues. Disseminate in coordination with UC Davis Strategic Communications.
• Field media inquiries quickly and proactively, connecting reporters with Dean, faculty, senior leadership, students, alumni for interviews.
• Plan and manage press conferences and media events.
• Track media coverage and update the School’s website with select media mentions.
• Create new print and web content based on faculty research, exemplary student experiences, and select alumni accomplishments than can be drawn upon throughout the School’s communications environment and platforms.
• Improve the organization of and access to faculty research; conferences and programs; research institute/center activity; and other sources of knowledge to create an enhanced experience for a variety of audiences including prospective students, alumni, media and the business community.
• Oversee videographers, photographers, freelance and part-time writers, and web and graphic designers to accomplish key objectives.
• Partner with the Executive Director of Marketing and Communications when his or her domain knowledge is needed to properly position and market the content produced by the team.
• Coordinates and collaborates closely with Strategic Communications, attending editorial and staff meetings to stay connected to campus news cycle and opportunities to place Graduate School of Management-related stories across UC Davis web, social and print media. Includes occasional writing about GSM for the UC Davis alumni magazine and Dateline, the internal communications newsletter/Web site.

Essential Responsibilities:

55% Generate, Market and Track News Stories; Media Inquiry Response
15% Media Strategy and Planning
15% Content Development and Organization
15% Coordinate with UC Davis Strategic Communications

Minimum Qualifications:
• Skills to work with management faculty to understand their research at an appropriate level through a variety of forums, and to spot potential dissemination opportunities.
• Experience in recognizing and developing news and feature stories and in communicating them effectively in appropriate styles for traditional (radio, television, print) social and digital media.
• Extensive knowledge of and experience with journalistic formats, styles, standards, deadlines, techniques and audiences.
• Experience establishing and maintaining good working relationships with print, wire, broadcast reporters and social media influencers. Skills to pursue and maintain personal media contacts on a regular basis, to be responsive to requests for information, and to effectively promote programs and market story ideas. Skills to plan and execute media events.
• Experience communicating with diverse professional media colleagues.
• Skills to market/pitch news and feature stories in radio, television, print and social media styles in diverse and ethnic news media environments, consonant with the audience served, in order to effect broader outreach and dissemination of information.
• Extensive experience writing and editing at professional journalistic level. Exemplary writing skills, including skills to use language accurately and creatively, to recognize and use AP style, correct English grammar, spelling and punctuation.
• Experience editing and proofing copy.
• Skills in analyzing situations and giving sound professional judgment on problems dealing with public opinion and media relations.
• Experience in message development, audience identification and issues management. Skills to maintain confidentiality.
• Skills to work effectively and collaboratively within academic environment.
• Skill in organizing tasks and meeting deadlines. Skills to work effectively under stringent deadline requirements by producing clearly written, accurate and organized materials in short periods of time.
• Interpersonal skills to work effectively with the School’s community members to gather needed information, solve problems and produce news materials.
• Expertise with Microsoft Word, major e-mail/calendaring solution, search and social media.

For more information and to apply, visit

The University of California, Davis is an Equal Opportunity, Affirmative Action Employer.


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