Director, Digital Audience Development

Sep 16, 2013
Oct 16, 2013
Hiring Manager
Full Time
If you want a gig that has a to-do list written in stone, stop reading now. This is not your next career move. We're looking for someone who is passionate about audience development and has the motivation to help take a growing department to the next level (and then some).

Successful candidates will have passion and a deep appreciation for:

Content: You respect journalism as an art and science and you don't fast-forward through the ads on TV because you're curious to see how brands are presenting themselves. You read voraciously and you're driven by curiosity.

Digital: You understand the attention economy. You know that adding value is the best way to earn attention on the web and you're creative enough to constantly come up with new ways to do that.

Brand: You understand journalism, but you understand marketing. And you're comfortable at the intersection of the two.

Analytics: While you love the written word, you don't seize up at the sight of a spreadsheet. In fact, you kind of love Excel. And PowerPoint. And bar graphs. And data tables. You realize that they are powerful tools: to deliver insights that inform strategies, to create graphs that justify your ideas to the trustees of the bottom line in the board room.


- Optimize departmental processes and procedures. Help to establish and improve upon protocol—make our best practices even better

- Collaborate with and manage growing team of social/digital content professionals actively executing on branded content campaigns

- Participate in weekly newsroom meetings for each brand we serve with digital content programs

- Monitor, review and optimize analytics in the context of each program

- Account for audience growth for each program, working in conjunction with the lead social journalists

- Interface with clients and act as strategic partner in audience development and program growth

- Help create strategic visions for brands looking to expand their digital footprint

- Recruit, retain and manage talent across digital programs

- Communicate proactively to SVP, Strategy, regarding program status updates, wins, challenges, and opportunities


- Deep knowledge of SEO, social media, email marketing, link-building and content partnerships

- Understanding of content marketing with experience in media or agency setting

- Experience managing and growing digital programs in reach, engagement and conversionStrong grasp of analytics, performance metrics and campaign tracking

- Excellent communication skills, both oral and written; ability to present and lead discussion

- Problem solver with ability to listen, assess, and quickly respond and react to challenges in real time

The ideal candidate:

- Has experience running a successful digital content program (or multiple programs)

- Loves the internet. Loves people. Loves content. Loves working.

- Read through this entire description and is still amped.
We're building something incredibly exciting here at McMURRY/TMG, and we're ready to take it to the next level. We want to find a leader who is willing to think big and value small. Someone who isn't afraid to take charge but isn't afraid to get dirty hands. We want someone who leads by example but is humbled by great ideas, regardless of where they come from. Someone who is a team player and in it for the long haul. Someone you'd want to work with.

Sound like you? Then please, apply here. We’d love to meet you.

McMURRY/TMG offers a collaborative, entrepreneurial, high energy culture. We have excellent employee and client retention. This is a great opportunity to work for a firm with a quality reputation and the smartest staff in content marketing. Excellent salary and benefits. If you are interested in learning more about us, we invite you to check out our website.

Please apply via our website link provided in this posting. Please no phone calls or snail mail.