Marketing & Communications Coordinator for Startup

New York
Sep 18, 2013
Oct 18, 2013
Matthew Myers
Full Time
We’re looking for a marketing coordinator to work alongside the CEO and drive the marketing strategy and branding/communications efforts for Tidal. You should be an excellent writer and communicator but also analytical and results minded.

You’ll be creating a world-class brand and helping us show the world why brands like Pepsi and Epicurious use us to power their communities. This job will involve spreading the word, through press, marketing and also listening to the needs of our current and potential clients.

We’re a startup, so you must be comfortable wearing many hats;
• Create and execute overall marketing, PR & communications strategy.
• Assist in the editorial and creative vision to bring new prospects; creating decks, case studies, mockups and proposals to show the why, and how, of Tidal.
• Lead PR & social media efforts, maintaining relationships with journalists, updating social media channels, writing content for the blog and bylines for outside publication.
• Oversee marketing touchpoints, the website, newsletters with clients and prospects, paid advertising all in order to create a funnel of new prospective business leads.
• Manage the documentation center and work with the rest of the team to keep clients abreast of best practices.

• Must be outgoing, an excellent written and verbal communicator.
• Should have good working web knowledge- you’ll also be using Google Apps, Salesforce, Mailchimp, and probably a dozen other online tools. Skill in Adobe Creative Suite (Indesign, Photoshop) wouldn’t hurt.
• You should know what’s possible online working on Facebook, Tumblr, Wordpress or any other platform.

You’ve earned a bachelor’s degree and have at least a few years of agency, consulting or startup experience. The job will be full-time, in Manhattan with a base salary, benefits after 90 days, and the potential for other performance incentives for the right person.

You’ll need to be up-to-date on the latest/coolest of what’s being done online by brands, agencies and publishers. So give us a few examples of cool sites/social implementations you’ve liked lately, and why. Oh and show us some examples of creative pieces you’ve made (writing, decks, whatever).