Intern, Web & Digital Marketing

Sep 19, 2013
Oct 19, 2013
Sarah Burkman
Reports To: Manager of Web & Social Media

The role of the Web & digital marketing intern is to engage with all groups in marketing to learn skills in marketing, CRM, membership services, website management, social media and communications. The intern position will be offered each semester (3 times/year) and will focus on Web editorial production and other online marketing initiatives. All interns can expect to have real-world experiences and end the internship with a strong portfolio. NAA will work with internship departments to develop projects specific to curriculum.

The Right Candidate Will Be:
•Web and social media savvy, with a keen awareness of the latest/emerging digital tools, platforms, etc.
•Interested in tech, media, content creation, and digital communications
•Outgoing, detail-oriented, and extremely organized

•Copy-edit/proof articles. Create compelling titles and summaries.
•Select and edit compelling images.
•Post articles and images in content management system. Some HTML coding will be required.
•Research and perform search engine optimization for online channels.
•Assist in compilation of regular website reports using Google Analytics and CMS tracking.
•Assist in the development and implementation of digital marketing plans for all online communications, including social media and e-newsletters.
All interns are encouraged to share ideas and actively participate in Web and digital marketing initiatives, and will assist the department in general office management.

•Applicant must be enrolled in a college/university and pursuing a degree in marketing, communications, Web design/development or other related field.
•Working knowledge of HTML and content management systems required.
•Experience with search engine optimization techniques.
•Must have experience with Photoshop; Familiarity with video editing software and additional Adobe CS applications is a plus.
•Strong experience writing and editing, preferably for the Web. Ability to accurately proofread for grammar and punctuation, craft intriguing headlines, and summarize content is essential.
•Strong organizational skills; ability to multitask and prioritize time and workload.
•Applicant must have outstanding leadership, communication, interpersonal and customer service skills. They will be able to work independently, but should also enjoy being part of a team and work well in a collaborative environment. They must be self-motivated and detail-oriented, with an interest in helping move the mission of NAA and the industry.

Hours: The Web & digital marketing intern will be expected to work approximately 16-20 hours per week, which may be spread across three days. Our office is located in the Ballston neighborhood of Arlington, Va., which is accessible via public transportation (buses and Metro Orange Line).
Compensation: $15/hour
Credit: Internships may be taken for credit (in addition to compensation), and NAA will work with university internship programs to develop projects that meet specific curriculum requirements.

Please submit a resume and a cover letter explaining why you are interested in working at NAA by email to: Applications will be considered until the position is filled.