VP/Associate Planning Director

Employer
Location
Winston Salem
Posted
Sep 21, 2013
Closes
Oct 21, 2013
Contact
John White
Duration
Full Time
We are seeking a VP/Associate Planning Director to join our North Carolina Strategic Planning team. The APD is primarily responsible for providing the inspiration from insight to yield ideas that will accelerate success
  • A strategic thought-leader on key client engagements, in helping to impact brand, messaging and connections strategy
  • Supporting the EVP/Director of Strategic Planning in the agency's new business effortsRequired Skill Set
  • Research Ambidextrous - qualitative and quantitative
  • Cultural Voyeur
  • Digital Savvy / Embraces Social Media
  • Critical Thinking Skills - analytical, creative, and lateral
  • Marketing Acumen
  • Strategic Provocateur - curious and questioning
  • Can tell and sell a story - presentation and writing skillsKey Responsibilities
  • Fielding and managing primary research projects - including insight mining and creative testing
  • Using an array of syndicated research tools to enrich, define and understand the core targetoDemographic, psychographic, behavioral, and attitudinal
  • Applying insight to shape brand development and ideationoCatalytic idea, architecture, positioning, brand focus
  • Provide clear, compelling creative directionoCreative brief, messaging hierarchy
  • Identify and activate primary research needsoModeration, surveys, non-traditional research
  • Stay current and connected to popular cultureoTrends, insight, and foresight
  • Be an end to end strategic sounding board, as part of the strategic development processoCreative, strategic, media, digital
  • Be a planning ambassador and mentoroEmploy best practices, provide training and guidance
  • Make an impact on the potential to optimally connect with target consumeroConnections planning inputKey Role(s)
  • Contribute as a fully integrated member of client oriented brand teams
  • Provide brand planning support on new business efforts
  • Share, learn, and collaborate with other members of the planning team - in contributing to the collective wisdom of the group
  • Develop thought leadership perspectives, write papers, and blog entries in contributing to the intellectual capital of the planning group
  • Develop key partnerships with account management, strategic analysts, creatives, digital groups, and media teams

    Four year degree is required.Minimum of five years prior planning experience is required.You must be eligble to work in the United States to be considered for this role.Mullen is an eoe encouraging diversity in the workplace.