Sr. Media Analyst (Paid Search)
Overview:iCrossing is looking for a motivated individual to join our San Francisco Paid Search Media team as a Sr. Media Analyst. Working in the dynamic interactive marketing industry, you will work closely with cross-discipline client account teams in meeting and exceeding client goals. The Sr. Media Analyst participates in all aspects of clients’ search media campaigns, including initial planning, implementation, monitoring, optimization, analysis and reporting. The focus is exclusively on paid search and related PPC campaigns. Responsibilities: Research clients’ websites – understand online goals and objectives. Develop keywords and phrases relevant to business model. Assisting in development of search media plans (research, submitting request for proposals “RFPs” to search engines) and building effective relationships with all vendors For client media campaigns, develop advertising copy / messaging adhering to the search engine specifications and guidelines. Responsible for proofreading content and ensuring quality of message. Interact with clients as needed for approvals and / or revisions. Assist in generating weekly, bi-weekly, monthly, and quarterly performance reports for all clients, and ability to recognize and troubleshoot data anomalies. Collaborate with technical team the implementation of codes onto URLs for effective tracking and return on investment (ROI) measurement. Assisting in monthly and quarterly media billing reconciliations. Study, observe and develop learnings on all elements of paid media campaign management. Maintain an understanding of industry trends and research industry related media.Qualifications: Bachelor’s Degree or equivalent work experience Minimum of 12 months of experience in search engine marketing (ie: experience with bid monitoring and adjustment of search media campaigns across multiple sites, defining terms and writing effective copy, highly relevant and targeted to clients' products and/or services.) Experience with internal site visitor reporting/tracking programs or software. Strong Excel skills Ability to handle multiple tasks in a fast-paced environment, under tight deadlines Strong analytical skills Strong verbal and written communication skills Detail-oriented and organized Exhibit enthusiasm, passion, creativity and commitment*In your cover letter, please describe your interest in this role and why you would be a great candidate for consideration.In your cover letter, please describe your interest in this role and why you would be a great candidate for consideration. Please ONLY APPLY THROUGH THE LINK PROVIDED.